# Apple Offers Free Recycling of Any Brand A Greener Apple By Ayman | Published 2008-02-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/a-greener-apple References: [unplggd](http://www.unplggd.com/unplggd/green-ideas/apple-now-offers-recycling-042982) & [apple](http://www.apple.com/environment/recycling/ipodrecycling/) After recent criticism from environmental groups, [Apple](https://www.trendhunter.com/trends/apple-delivery) has decided to polish its green image by offering free recycling both on-line and in stores of CPUs, iPods and mobile phones. They are accepting any brand computer or cell phone, not just [Macs](https://www.trendhunter.com/trends/colorware-1) and [iPhones](https://www.trendhunter.com/trends/macpaw). And they even pay for the shipping. They did not specify about mp3 players other than iPods though. There are no conditions about the iPod or phones recycling, but you have to purchase a qualifying Apple computer or monitor in order to receive a free recycling of your old computer and monitor — regardless of the manufacturer. A greener Apple is a much better Apple in my book. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 63% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **E-waste Recycling:** Opportunity for companies to offer free e-waste recycling services regardless of brand to better their environmental sustainability credentials. - **Green Image Building:** Companies can improve their image by offering free recycling services that reduce environmental degradation while improving their customer satisfaction and brand loyalty. - **Circular Economy:** Businesses can create opportunities for a circular economy by offering free recycling programs that help to reduce waste and create new value from discarded products. ### Where This Applies - **Technology:** The technology industry can take advantage of the opportunity to offer free e-waste recycling services for old computers, mobile phones, and other electronics to promote their environmental sustainability. - **Retail:** Retail companies can improve their image and sales by offering free recycling programs that create value from waste, reducing their carbon footprint and meeting customer expectations for eco-friendly practices. - **Logistics:** Logistics companies can take advantage of the opportunity to offer free shipping services for e-waste recycling programs that meet environmental compliance standards while improving their sustainability credentials and customer satisfaction. ## Related on Trend Hunter - [E-Waste Take-Back Boxes](https://www.trendhunter.com/trends/tech-take-back-box.md) - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Two-Hour Tech Delivery Services](https://www.trendhunter.com/trends/apple-delivery.md) - [Snack Packaging Recycling Programs](https://www.trendhunter.com/trends/macrobar-wrapper-recycling-program.md) - [Repurposed Vintage Apple Computers](https://www.trendhunter.com/trends/repurposed-vintage-apple-computers.md) - [Eco-Friendly Laptops](https://www.trendhunter.com/trends/14-inch-eco-edition.md) - [Coffee Pod Recycling Programs](https://www.trendhunter.com/trends/fcc-environmental.md)