# Dark Governess Editorials The A Green Beauty Issue 1 Photoshoot Stars L’Wren Hodgins By Meghan Young | Published 2014-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-green-beauty-issue-1 References: [fashionising](http://www.fashionising.com/pictures/b--meet-tall-dark-otherwordly-beauty-70262.html) & [agreenbeauty](http://www.agreenbeauty.com) When a person thinks of governesses, they may often drudge up a Jane Austen description or some other antiquated view of the Victorian job title; it is safe to say that not many would envision that which is portrayed in the A Green Beauty Issue 1 photoshoot. Although named after the essentially defunct role, the style featured throughout is much more [edgy](https://www.trendhunter.com/trends/the-october-collection) that one would expect. In place of a plain Jane, the A Green Beauty Issue 1 editorial depicts a chic goth-like girl who is drawn to dark colors and [dramatic eye makeup](https://www.trendhunter.com/trends/rouge-noir). Essentially, model L’Wren Hodgins ushers in a new age for governesses. Shot by photographer Pascal Demeester, the editorial showcases billowing jackets, [strings of pearls](https://www.trendhunter.com/trends/contemporary-femininity) and textured dresses styled by Jessica Soga. Hairstylist Mara Schiavetti and makeup artist Janeiro Bofill were on beauty duty. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Edgy Governess Style:** The A Green Beauty Issue 1 photoshoot showcases a new age for governesses with its chic goth-like girl aesthetic. - **Dramatic Eye Makeup:** The editorial features a focus on bold and striking eye makeup, creating a disruptive opportunity for the beauty industry. - **Dark Color Palette:** The use of dark colors throughout the editorial presents an opportunity for fashion brands to explore edgier styles. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the edgy governess style showcased in the A Green Beauty Issue 1 photoshoot. - **Beauty:** The focus on dramatic eye makeup in the editorial opens up disruptive innovation opportunities for the beauty industry. - **Photography:** Photographers can explore the use of billowing jackets, pearls, and textured dresses seen in the A Green Beauty Issue 1 photoshoot to create captivating visuals. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)