# Oil & Economy Crisis Fashion ‘A Gallon of Gas' in Fantasticsmag By Ayman | Published 2009-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-gallon-of-gas-jeff-kirk-shane-foran-fantasticmag References: [fantasticsmag](http://www.fantasticsmag.com/node/2744) From Circuit City liquidation and the oil situation to the automobile industry, the economic outlook is stark and gloomy. And this gloom is starting to affect the fashion industry and art as well. “A Gallon of Gas” is a [fashion editorial](https://www.trendhunter.com/trends/alessandro-micheles) in *Fantasticsmag* that reflects on the current economical crisis. The editorial illustrates that “There’s no more left to buy or sell. There’s no more left in the well,” with photography by Jeff Kirk of model Shane Foran with an empty gallon. Foran was styled by James N in pieces from [Lacoste](https://www.trendhunter.com/trends/hublot-big-bang-1) and [H & M](https://www.trendhunter.com/trends/hm-x-glenn-martens). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 57% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Economic Crisis Fashion:** Disruptive innovation opportunity: Develop sustainable, affordable fashion solutions for consumers affected by the economic crisis. - **Artistic Response to Economic Downturn:** Disruptive innovation opportunity: Create innovative art forms that reflect and comment on the current economic challenges. - **Sustainable Fashion in Troubled Times:** Disruptive innovation opportunity: Embrace sustainable and ethical practices in the fashion industry to address the economic and environmental concerns. ### Who This Affects Most - **Fashion Industry:** Disruptive innovation opportunity: Explore new business models and strategies to adapt to the changing economic landscape. - **Art Industry:** Disruptive innovation opportunity: Utilize technology and digital platforms to showcase and sell artwork in a financially constrained market. - **Automobile Industry:** Disruptive innovation opportunity: Develop alternative transportation solutions and business models in response to the volatile oil situation. ## Related on Trend Hunter - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md)