# Cookie-Flavored Creamer Ads The Latest Addition to Coffee-Mate Creamers is a Festive Gingerbread By Ady Floyd | Published 2015-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/a-festive-gingerbread References: [adweek](http://www.adweek.com/adfreak/coffee-mates-new-marketing-guy-gingerbread-man-and-its-making-things-bit-awkward-167615) & [coffee-mate.tumblr](http://coffee-mate.tumblr.com/post/131184244184/my-new-bosses-in-the-coffee-mate-holiday-flavors) This quirky ad for [Nestlé's](https://www.trendhunter.com/trends/coffee-mate-caramel-apple-crisp) newest Coffee-Mate flavor features a gingerbread man. The ad was created to promote the delicious new [gingerbread creamer flavor](https://www.trendhunter.com/trends/gingerbread-nondairy-oat-creamer), which is being promoted by a festive gingerbread man himself. The ad begins in a brainstorming session at the Nestlé head offices. The marketing team is conjuring ideas for a [new Christmas-flavored coffee creamer](https://www.trendhunter.com/trends/coffeemate-creamers). An employee named Fred suggests gingerbread. However, the new Nestlé mascot, the gingerbread man, comes back to suggest a "Fred flavor." The aggressive little mascot brings a humorous aspect to the ad and certainly gets people thinking about the upcoming Christmas season. The gingerbread man, who is voiced by the brand's spokesman Joel Hubbard brings a comical twist to the satirical coffee creamer ad. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 14% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Festive-flavored Creamer:** There is an opportunity to create more festive-themed flavors of coffee creamer to appeal to seasonal consumer preferences. - **Mascot Advertising:** Using mascots in advertising can bring a comical twist and create memorable campaigns that resonate with consumers. - **Satirical Ads:** Satirical advertisements can engage and entertain audiences while effectively promoting products or services. ### Who This Affects Most - **Food and Beverage Industry:** The food and beverage industry can leverage the trend of festive-flavored creamers to expand their product offerings and attract seasonal customers. - **Advertising and Marketing Industry:** The advertising and marketing industry can explore the use of mascots in campaigns to create memorable and humorous advertisements. - **Consumer Goods Industry:** The consumer goods industry can adopt satirical advertising strategies to engage and captivate audiences, leading to increased brand awareness and sales. ## Related on Trend Hunter - [Cookie-Flavored Coffee Creamers](https://www.trendhunter.com/trends/brown-butter-chocolate-chip-cookie-flavored-creamer.md) - [Gingerbread Oatmilk Creamers](https://www.trendhunter.com/trends/gingerbread-oatmilk-creamer.md) - [Christmasy Cartoon Villain Creamers](https://www.trendhunter.com/trends/holiday-creamers.md) - [Baked Good Coffee Creamer](https://www.trendhunter.com/trends/coffee-mate-caramel-apple-crisp.md) - [Catchy Foam Creamer Ads](https://www.trendhunter.com/trends/coffee-mate-big-game.md) - [Elevated Coffee Toppers](https://www.trendhunter.com/trends/new-cold-foams.md) - [Cereal-Inspired Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-golden-grahams-creamer.md) - [Seasonal Comedy Coffee Creamers](https://www.trendhunter.com/trends/international-delight-home-alone.md) - [Indulgent Cafe-Inspired Creamers](https://www.trendhunter.com/trends/coffee-mate-natural-bliss-creamers.md)