# Floral Watercolor Branding The 'A Dozen Roses' Perfume is Packaged in Beautiful Vintage Bottles By Jaime Neely | Published 2011-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-dozen-roses References: [thedieline](http://www.thedieline.com/blog/2011/7/22/a-dozen-roses.html) & [neimanmarcus](http://www.neimanmarcus.com/store/catalog/templates/P6.jhtml?itemId=cat40240734) 'A Dozen Roses' is a new line of perfume that was exclusively designed for [Neiman Marcus](https://www.trendhunter.com/trends/boucl-alpaca-dropped-shoulder-aviator-jacket). According to The Dieline, each scent featured in the 'A Dozen Roses' collection is meant to represent "the emotions that only a rose can evoke." Each scent is bottled in a unique way. The bottles used in this collection are absolutely beautiful and embrace vintage glamour qualities. The bottles are one-of-a-kind, making them a collector's item. Each bottle features a colorful image of a flower, rose or faded design. The flowers have been painted on and appear worn, which contributes to the overall classic feel of the 'A Dozen Roses' collection. **Implications** - Businesses that offer products with value that extends long after the product has been used will appeal to a wide audience. Consumers are much more likely to invest in a product with multiple functions and uses. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 33% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vintage Bottle Packaging:** Opportunity for businesses to create unique and collectible packaging that appeals to consumers' sense of nostalgia and aesthetic appreciation. - **Emotional Branding:** Opportunity for businesses to create products that evoke specific emotions, enhancing the overall consumer experience and connection. - **Artistic Label Design:** Opportunity for businesses to incorporate hand-painted and visually appealing designs on product labels to create a sense of artistry and uniqueness. ### Who This Affects Most - **Perfume:** Perfume industry can explore vintage-inspired bottle designs and emotional branding to create a strong brand identity and appeal. - **Collectibles:** Collectibles market can leverage the trend of unique and vintage packaging to attract collectors and create a niche market. - **Art and Design:** Art and design industry can collaborate with brands to create hand-painted label designs, merging art and commercial products. ## Related on Trend Hunter - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Arabian-Inspired Floral Fragrances](https://www.trendhunter.com/trends/taif-rose-cologne-intense.md) - [Vibrant Preserved Rose Bouquets](https://www.trendhunter.com/trends/preserved-roses.md) - [Clean Rose Fragrances](https://www.trendhunter.com/trends/rose-era.md) - [White Rose-Infused Skincare Collections](https://www.trendhunter.com/trends/la-vie-en-roses.md) - [Classic Painting-Inspired Luxe Bottles](https://www.trendhunter.com/trends/bee-bottle.md) - [Ring-Shaped Fragrance Bottles](https://www.trendhunter.com/trends/vera-wang-love.md)