# Mall Concierge Chatbots Simon Launched a 'Digital Concierge' to Inform Mall Shoppers By Laura McQuarrie | Published 2017-09-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/a-digital-concierge References: [psfk](https://www.psfk.com/2017/09/chatbot-concierges-are-beginning-to-take-root-in-malls.html) & [makesnaps](https://makesnaps.com/2017/08/09/simon-enterprise-chatbot-for-retail/) Those who visit any Simon Mall, Mills center or Premium Outlet in North America now have the chance to consult a [Digital Concierge chatbot](https://www.trendhunter.com/trends/ai-concierge-system) that offers a wealth of information. Just like an employee who is stationed at a mall's information kiosk, the chatbot on Facebook Messenger is capable of sharing information on everything from hours of operation and daily promotions to on-site amenities. The smart concierge bot is especially useful in the sense that consumers may converse with it as per usual, and even ask questions like: "What is the Michael Kors at Gloucester Premium Outlets next to?" or "Are the valet parking lots near [Neiman Marcus](https://www.trendhunter.com/trends/luxury-shopping) all taken up?" As well as enhancing a shopping experience by answering questions, Simon's Digital Concierge may also be used to provide [personalized recommendations](https://www.trendhunter.com/trends/ralph-lauren-ask-ralph) and tailored lifestyle content from the 'Simon SAID' publication. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Digital Concierge Chatbots:** Opportunity to develop AI-powered chatbots that provide personalized recommendations and tailored lifestyle content to enhance customer experience in various industries. - **Virtual Mall Assistants:** Disruptive innovation opportunity to create virtual assistants that can provide shoppers with real-time information, daily promotions, and on-site amenities, improving overall customer engagement. - **AI-driven Shopping Experiences:** Development of AI-driven technologies that offer tailored recommendations and personalized content to shoppers, transforming traditional shopping experiences into interactive and personalized journeys. ### Where This Applies - **Retail:** Opportunity for retailers to implement digital concierge chatbots to enhance customer experience and provide real-time information on products, promotions, and in-store amenities. - **Shopping Malls:** Disruptive innovation in the shopping mall industry by introducing virtual mall assistants that provide instant information and personalized recommendations to shoppers. - **Customer Service:** Development of AI-powered chatbots in the customer service industry to provide personalized recommendations, answer inquiries, and enhance customer engagement with real-time information. ## Related on Trend Hunter - [AI-Powered Shopping Assistants](https://www.trendhunter.com/trends/chatgptpowered-shopping-assistant.md) - [AI-Generated Shopping Campaigns](https://www.trendhunter.com/trends/shopping-campaign.md) - [AI-Powered Shopping Companions](https://www.trendhunter.com/trends/ai-powered-shopping-companions.md) - [In-Store AI Stylists](https://www.trendhunter.com/trends/sketchers-luna.md) - [GenAI Virtual Shoppers](https://www.trendhunter.com/trends/virtual-shopper.md) - [Stylist AI Chatbots](https://www.trendhunter.com/trends/ssense-1.md) - [Digital Mall Product Directories](https://www.trendhunter.com/trends/westland-mall.md) - [GenAI Shopping Assistants](https://www.trendhunter.com/trends/shopping-muse.md) - [AI-Powered Personal Shoppers](https://www.trendhunter.com/trends/perplexity-shopping-experience.md)