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# Frosted Fashion Pictorials
The A Decent Idea White Sorbet Photo Shoot is Icy-Hot

By Cammilyn Scott | Published 2011-06-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/a-decent-idea-fashion-editorial-is-icy-hot-with-yummy-colors
References: [adecentidea](http://www.adecentidea.com/PhotoShoot.aspx?ImageID=21add58c-72ea-4f89-a9c7-02350eb2d5b0) & [adecentidea](http://www.adecentidea.com/)

A Decent Idea is an online magazine dedicated to all concepts of luxury from fashion to art and design. The weekly June editorial features A Decent Idea White Sorbets photo shoot with model Masha as seen through the lens of photographer Toufic Araman and assistant Joshroi.

The A Decent Idea White Sorbets fashion editorial is [icy-hot](https://www.trendhunter.com/trends/dkny-be-delicious-ice-pop) with [yummy colors of lemonade](https://www.trendhunter.com/trends/island-way-sorbet-lemonade-pack), lime green, turquoise, and strawberry. White sorbets features brilliantly bright clothing and accessories by [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag), La Furla, J Jeans, DVF, Jimmy Choo, Philosophy, ALC, Missoni, and Shaiks as beautifully styled by Petra Abousleiman with hair and frosty, dewy make-up by Kat Summers.

The A Decent Idea White Sorbets photo shoot treats fashion as a decadence to be indulged in.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 83% | Activity: 79% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Fashion Editorials:** The A Decent Idea White Sorbets photo shoot highlights the potential to showcase brands in bright, bold, and indulgent ways.
- **Frosty Makeup and Hair:** The frosty and dewy makeup and hair seen in the A Decent Idea White Sorbets photo shoot can inspire beauty brands to experiment with more icy, cool-toned looks.
- **Colorful Accessories:** The use of bright accessories in the A Decent Idea White Sorbets photo shoot highlights the potential for brands to experiment with bold colors in their product lines.

### Where This Applies

- **Fashion:** Fashion brands can explore the use of bold, bright colors and indulgent styling inspired by the A Decent Idea White Sorbets photo shoot to make their products stand out.
- **Beauty:** Beauty brands can experiment with cooler, frosty looks in the style of the makeup and hair seen in the A Decent Idea White Sorbets photo shoot to offer consumers new, trendsetting options.
- **Accessories:** Accessory brands can take inspiration from the use of bright and bold colors in the A Decent Idea White Sorbets photo shoot to create unique, standout pieces in their collections.

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