# A Camera Made From the Wheel of a Bus By Angela Lowe | Published 2006-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/a-camera-made-from-the-wheel-of-a-bus References: [gushmagazine](http://www.gushmagazine.com/article/camera-bus-wheels/) & [thecoolhunter.net](http://www.thecoolhunter.net/ads/Earth-SHUTTERING-campaign/) Great use of a medium! The wheel of the bus resembles a [camera lens](https://www.trendhunter.com/trends/moon-walker-multi-cam) and the motion of the wheel mimics shutter action. It would be great if it could take pictures too. **Implications** - An advertising method like this is a prime example of creativity in the marketing arena. Today's consumers are bombarded with advertising and sensory information. As such, for brands, surprising and ultra [creative advertising campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign) are necessary to rise above competitors and create top-of-mind awareness among customers. Using [crafty mediums and unique methods](https://www.trendhunter.com/trends/mwcurated), any brand can develop an ad that will capture attention in the marketplace. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 63% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Creative Advertising Campaigns:** Using unique mediums and methods, brands can develop ads that capture attention in the marketplace. - **Ultra Creative Marketing:** For brands to stand out in a saturated market, surprising and creative marketing campaigns are necessary. - **Crafty Advertising Mediums:** Innovative advertising tools and mediums, like a camera made from a bus wheel, can create top-of-mind awareness among customers. ### Who This Affects Most - **Advertising:** The advertising industry can explore opportunities to use unique mediums and innovate their campaigns. - **Marketing:** Marketing professionals can leverage creative and surprising campaigns to stand out in a competitive market. - **Branding:** Incorporating crafty mediums and unique methods in advertising can help brands create top-of-mind awareness among customers. ## Related on Trend Hunter - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)