# Sea-Inspired Luxe Swimwear Collections A Burberry Summer Arrives for the SS23 Season of Warm Looks By Amy Duong | Published 2023-06-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/a-burberry-summer References: [hypebeast](https://hypebeast.com/uk/2023/5/burberry-swimwear-campaign-daniel-lee-collection-release-info) & [uk.burberry](https://uk.burberry.com/c/a-burberry-summer/) Luxury fashion house [Burberry](https://www.trendhunter.com/trends/burberry-summer-2024) introduces A Burberry [Summer](https://www.trendhunter.com/trends/british-watersports-collegiate-prep) as the latest collection designed for the Spring/Summer 2023 season. The campaign that captures the seasonal looks is a celebration of escaping at sea. Daniel Lee highlights some of the most iconic designs and patterns of the house for the collection. The signature Check design that was first seen in the 1920s can be seen featured across a series of [women's and men's swimwear](https://www.trendhunter.com/trends/dandy-del-mar) and accessories. This includes bikinis, shorts, robes, bucket hats, beach totes, and much more. A Burberry Summer is shot by photographer Tyrone Lebon and features still and moving visuals with stars including "Alex Schlab, Angelina Kendall, Candace Demers, Ishmael Auguiste, Kaedon Baxter, Matheus Mesquita, Sophie Alice, Tess Carter, Tianna St. Louis." Image Credit: Burberry, [hypebeast](https://hypebeast.com/uk/2023/5/burberry-swimwear-campaign-daniel-lee-collection-release-info), [uk.burberry](https://uk.burberry.com/c/a-burberry-summer/) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 79% | Activity: 46% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What's Driving This Trend - **Sea-inspired Swimwear:** Disruptive innovation opportunities for environmentally-friendly materials and sustainable designs for swimwear. - **Campaign as a Celebration:** Disruptive innovation opportunities for immersive and interactive campaigns that center around a theme. - **Retro-inspired Patterns:** Disruptive innovation opportunities for vintage aesthetic patterns and designs in the swimwear industry. ### Who This Affects Most - **Fashion:** Innovative marketing strategies and seasonal campaigns that center around themes and experiences. - **Swimwear:** Disruptive innovation opportunities for eco-friendly and sustainable materials in the swimwear industry. - **Photography:** Innovative and engaging visual storytelling that captures lifestyle and theme of a collection. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)