# Positivity Refreshments 'A Bottle Of' Spring Water Promotes Happy Messages By Katherinev123 | Published 2009-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/a-bottle-of References: [springwise](http://springwise.com/food_beverage/abottleof/) & [abottleof.au](http://www.abottleof.com.au/) Building your brand through positivity may be especially effective in these economically turbulent times, which is what Australian company ‘A Bottle Of’ [spring water](https://www.trendhunter.com/trends/water-plus-supplements) is doing. A Bottle Of combines refreshment and self-help to promote [positive thinking](https://www.trendhunter.com/trends/positive-hydration). It offers [three varieties](https://www.trendhunter.com/trends/line-of-beverages): well-being, love, and strength (although I think only the packaging is different and the water is the same). The effort was launched by Heidi Albertiri in the hopes of lifting spirits and encouraging customers to “Sip it - Say it - Absorb it - Feel it - Think about it - Repeat it - Believe it.” ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 47% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Positive Branding:** Harnessing positivity in branding can be a disruptive innovation opportunity to build customer loyalty and differentiate from competitors. - **Self-help Products:** The combination of refreshment and self-help can create disruptive innovation opportunities in the wellness industry. - **Emotional Marketing:** Using emotions and positive messages in marketing campaigns can be a disruptive innovation opportunity to connect with consumers on a deeper level. ### Where This Applies - **Beverage Industry:** Introducing positivity-themed beverages can be a disruptive innovation opportunity to attract health-conscious consumers. - **Wellness Industry:** Creating self-help products that promote positivity can be a disruptive innovation opportunity to cater to the increasing demand for holistic wellness solutions. - **Advertising Industry:** Implementing emotional marketing strategies can be a disruptive innovation opportunity to create memorable and impactful brand campaigns. ## Related on Trend Hunter - [Wellness-Minded Brand Initiatives](https://www.trendhunter.com/trends/found-bubbly.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Artful Alkaline Waters](https://www.trendhunter.com/trends/bored-thirsty.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Mood-Boosting Sparkling Water](https://www.trendhunter.com/trends/baloo.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Beneficial Carbonated Waters](https://www.trendhunter.com/trends/evian-carbonated-water.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md)