# Masquerading Food Merchandizing A Bigger Harvest Packaging Dresses Fruits Up as Vegetables By Amelia Roblin | Published 2013-10-11 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/a-bigger-harvest-packaging References: [thedieline](http://www.thedieline.com/blog/2013/10/10/a-bigger-harvest.html) & [behance.net](http://www.behance.net/gallery/A-Bigger-Harvest/7292413) You're probably wondering why these fruits have been dressed up like vegetables. Well, A Bigger Harvest packaging combines two Chinese traditions into one, and hence two foods have been united. Allow me to explain: Art director Soik Yee Koh was working for Alpha245 to come up with a witty company gift to give to clients and prospective clients for Chinese New Year. Mandarin oranges represent gold and the carrot represents the harvest, and the favorite food of rabbits. This was the year of the rabbit, and the message was a hope for abundance. Therefore, the designer stuffed [citrus fruits](https://www.trendhunter.com/trends/fruit-bliss), in increasing girth, into [narrow net bags](https://www.trendhunter.com/trends/fruit-snack-cups) so that they'd align. These were then sealed off with leafy tops for the perfect [root vegetable disguise](https://www.trendhunter.com/trends/compostable-packaging-concept) as A Bigger Harvest packaging. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What Makes This Trend Stand Out - **Packaging Innovation:** The A Bigger Harvest packaging presents an opportunity for innovative packaging designs that combine different traditions and create unique product experiences. - **Cultural Fusion:** This trend demonstrates the potential for combining cultural elements to create new and exciting products that appeal to a diverse customer base. - **Creative Branding:** The clever use of Mandarin oranges and carrots showcases an opportunity for brands to create memorable and playful marketing campaigns. ### Sectors Adopting This - **Food Packaging:** The A Bigger Harvest packaging concept opens up possibilities for food packaging companies to explore new ways of presenting and merchandising fruits and vegetables. - **Gifts and Promotions:** This trend can be leveraged by companies in the gifts and promotions industry to create unique and eye-catching products for special occasions and events. - **Food and Beverage Marketing:** The innovative packaging design offers opportunities for the food and beverage industry to develop creative marketing strategies that resonate with consumers and stand out in a crowded market. ## Related on Trend Hunter - [Dynamic Carrot Collections](https://www.trendhunter.com/trends/bolthouse-fresh-foods.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Redesigned Culinary Mix Packaging](https://www.trendhunter.com/trends/sunbird.md) - [Halloween Juice Prank Editions](https://www.trendhunter.com/trends/sun-trick-treat-pouches.md) - [Semi-Transparent Potato Packaging](https://www.trendhunter.com/trends/tasteful-selections.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)