# Animated Graffiti Ads The Smart Fortwo A Big Idea Campaign Features Playful Characters By Matt Ho | Published 2011-04-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/a-big-idea-campaign References: [overhours](http://www.overhours.com/?p=7704) & [thesmart](http://www.thesmart.ca/) The Smart fortwo A Big Idea campaign takes a [cute, quirky approach to advertising](https://www.trendhunter.com/trends/he-got-money) the company's latest automobile. The A Big Idea campaign consists of a series of [cartoon graffiti characters](https://www.trendhunter.com/trends/short-social-films) playing out a narrated scenario. In this particular one, couples are having difficulty finding time together due to the [hectic urban environment](https://www.trendhunter.com/trends/you-are-how-you-car). As they navigate through difficulty and distress, the happy lovebirds find peace and quiet inside a Smart car. The Smart fortwo A Big Idea campaign is fun and cute; its brilliantly written narratives really bring out what the concept is all about. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Animated Graffiti Ads:** The use of playful and quirky animations in advertising is a growing trend that engages viewers through a unique and memorable approach. - **Narrative Marketing:** The A Big Idea campaign is an example of how storytelling can be used to engage customers and create an emotional connection to a product or brand, which is becoming a popular trend in marketing. - **Urban Mobility:** The Smart fortwo A Big Idea campaign promotes a small and agile car as a solution to the challenges of navigating through crowded urban environments, highlighting the trend towards sustainable and efficient transportation options. ### Where This Applies - **Advertising:** The use of animated graffiti art in advertising has the potential to disrupt traditional advertising methods, offering a more engaging and unique approach to capturing viewers' attention. - **Automotive:** The Smart fortwo A Big Idea campaign is an example of how automotive companies can use storytelling to create an emotional connection with their brand and promote the benefits of their products over competitors'. - **Transportation:** The A Big Idea campaign promotes the trend towards urban mobility and highlights the potential for small cars like the Smart fortwo to offer efficient and sustainable transportation solutions in crowded cities. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md)