# Tricked-Out Toiletries A Bathing Ape and TePe's 24 Karat Gold Toothbrushes By Christina Butty | Published 2009-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/a-bathing-ape-tepes-24-karat-toothbrushes References: [hypebeast](http://hypebeast.com/2009/06/a-bathing-ape-x-tepe-toothbrush/) & [www2.tepe](http://www2.tepe.com/index.php?id=105&L=5) Created as a collaboration between Swedish brand TePe and hip-hop line A Bathing Ape, these toothbrushes are uber luxurious. These samples include a 24 karat gold toothbrush model as well as one featuring the Baby Milo Bape icon. These toothbrushes are almost too cute to use. What does someone do with a 24 karat toothbrush when it is no longer usable? **Implications** - Toothbrushes and other toiletries have been mostly standard and designed just to do their job. Taking these objects and adding [personalized](https://www.trendhunter.com/trends/issa-4-toothbrushes), [luxury touches](https://www.trendhunter.com/trends/selahatin-x-rick-owens) shows that people want more from even the basic items in their life. Designers could look at this as an opportunity to attract more unique customers with everyday adornment. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 13% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Luxurious Toiletries:** Personalized and luxury touches on basic items have created an opportunity to attract unique customers. - **Gold Consumer Goods:** Incorporating gold into consumer goods opens up a market for high-end luxury items. - **Designing for the Everyday:** Designers can innovate everyday items to offer more than just functionality and cater to the need of individualism. ### Who This Affects Most - **Personal Care:** The personal care industry can explore customization and luxury offerings in their products to appeal to more selective customers. - **Luxury Goods:** The luxury goods industry can expand their product range to include unique versions of everyday items such as gold toothbrushes. - **Consumer Products:** Companies in the consumer products industry can differentiate their offerings by adding features and designs that cater to the need for personalization and luxury. ## Related on Trend Hunter - [Gold-Hued Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io10-ultimate.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Electric Portable Stealthy Toothbrushes](https://www.trendhunter.com/trends/upplang.md) - [Precious Dental Polishes](https://www.trendhunter.com/trends/dental-polish.md) - [Aerospace-Grade Titanium Toothbrushes](https://www.trendhunter.com/trends/wave-electric-toothbrush-titanium.md) - [Hot Pink Electric Toothbrushes](https://www.trendhunter.com/trends/barbie-electric-toothbrush.md) - [Cartoon Cat-Like Toothbrushes](https://www.trendhunter.com/trends/moon-oral-beauty.md) - [Limited-Edition Lavender Toothbrushes](https://www.trendhunter.com/trends/lavender-toothbrush.md) - [Poetic Toothpaste Sets](https://www.trendhunter.com/trends/toothpaste-set.md)