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# Shark Sweater Jackets
The A Bathing Ape Shark Sweat Varsity Hooded Jacket is Hypbrid Outerwear

By Katie Pagnotta | Published 2013-01-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/a-bathing-ape-shark
References: [hypebeast](http://hypebeast.com/2013/1/a-bathing-ape-shark-sweat-varsity-hoodie-jacket) & [bape](http://www.bape.com/webstore/)

The A Bathing Ape shark sweat varsity hooded jacket fuses the label's classic sweater designs with its contemporary bomber silhouette.

The outerwear is playful and comfortable. It comes with a hybrid design of two-tone gray and white color blocking, camouflage and is adorned with eyes. The hood of the jacket is meant to resemble a shark and the pointed tip adds to this effect. The urban jacket is made of 100% heavy cotton and features snap closures, striped ribbed wrists and a classic splash of signature A Bathing Ape camo print. Wicked subtle details include a WGM logo on the jacket standing for the slogan "world gone mad."

The A Bathing Ape shark sweat varsity hooded jacket is slick, mixes patterns and packs a sense of humor.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 20% | Activity: 36% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Hybrid Designs:** The combination of different elements in the A Bathing Ape shark sweat varsity hooded jacket presents an opportunity for disruptive innovation in clothing design.
- **Camouflage Fashion:** The incorporation of camouflage pattern in the jacket opens up possibilities for disruptive innovation in the fashion industry.
- **Signature Print Integration:** The use of A Bathing Ape's signature camo print in the jacket design creates opportunities for disruptive innovation in branding and marketing.

### Where This Applies

- **Apparel:** The A Bathing Ape shark sweat varsity hooded jacket showcases possibilities for disruptive innovation in the apparel industry.
- **Streetwear:** The jacket's urban and playful style suggests opportunities for disruptive innovation in the streetwear industry.
- **Fashion Accessories:** The unique and eye-catching design of the jacket presents possibilities for disruptive innovation in the fashion accessories industry.

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