# Camouflaged Cola Cans A Bathing Ape Pepsi Cans Elevate Soda to Culture Symbol By Trenton Millar | Published 2012-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/a-bathing-ape-pepsi-cans References: [hypebeast](http://hypebeast.com/2012/08/aape-by-a-bathing-ape-x-pepsi-2012-moonface-camo-cans) & [coca-cola](http://www.coca-cola.com/en/index.html) The A Bathing Ape Pepsi cans are a collaborative design effort that is going to be expanded to t-shirts, umbrellas and other products. A Bathing Ape and Pepsi have joined forces to release the limited edition 'MOONFACE LOGO' camo can. The can will come in [blue or brown camouflage print](https://www.trendhunter.com/trends/bape-x-ovo-1) and each can will feature the ape Moonface, which is a standard for the A Bathing Ape brand. The A Bathing Ape Pepsi cans were released in Circle K convenience stores in Hong Kong on August 13th. Other select locations will carry the blue cans starting on September 13th. More and more companies have been engaging in [collaborations with artists and designers](https://www.trendhunter.com/trends/bape-x-kaikai-kiki). It is a wise strategy as it elevates the brand above being simply a product and makes it a part of culture. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Design:** The trend of companies collaborating with artists and designers offers disruptive innovation opportunities for unique and exclusive products. - **Limited Edition Products:** The trend of releasing limited edition products helps elevate brands by creating a sense of exclusivity and desirability among consumers. - **Brand-culture Integration:** The trend of merging brands with culture through collaborations establishes a deeper connection with consumers and expands brand reach. ### Where This Applies - **Beverage Industry:** The beverage industry can explore disruptive innovation opportunities by collaborating with artists and designers to create unique and collectible packaging designs. - **Fashion Industry:** The fashion industry can capitalize on the trend of collaborative designs by partnering with beverage brands to release limited edition products and create brand-culture integration. - **Retail Industry:** The retail industry can benefit from the trend of limited edition products by curating exclusive collaborations between brands and designers, attracting customers seeking unique and culturally relevant items. ## Related on Trend Hunter - [Cat-Themed Soda Cans](https://www.trendhunter.com/trends/pepsi-cat-cans.md) - [Ancient Egypt Soda Designs](https://www.trendhunter.com/trends/pepsi-egypt.md) - [Commemorative Monster-Themed Cans](https://www.trendhunter.com/trends/godzilla-can-designs.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Streetwear Mecha Statues](https://www.trendhunter.com/trends/bape-and-bandai.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md)