# Grown-Up Streetwear Brands The ‘A Bathing Ape' Fall 2010 Collection is Man Enough By Tiana Reid | Published 2010-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-bathing-ape-fall-2010 References: [thefader](http://www.thefader.com/2010/07/02/a-bathing-ape-fall-2010-2/) & [us.bape](http://us.bape.com/) The ‘A Bathing Ape’ Fall 2010 collection was a lot more grown-up than the [streetwear company](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule)’s usual get-ups. Streetwear heads, don’t fear, the model still sported baggy jeans, but just with a refined motorcycle jacket and grandpa-style headgear. The beige rubber shoes featured in the photographs are part of a collaboration that [BAPE](https://www.trendhunter.com/trends/connect-with-people) did with shoemaker George Cox. The’A Bathing Ape’ Fall 2010 collection also featured what I like to call a mugg (man Ugg). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Grown-up Streetwear:** Opportunity for streetwear brands to target a more mature audience by offering refined and sophisticated designs. - **Collaborations with Shoemakers:** Opportunity for streetwear brands to collaborate with shoemakers to create unique and fashionable footwear. - **Reviving Grandpa-style Headgear:** Opportunity for streetwear brands to bring back and modernize traditional headgear styles. ### Where This Applies - **Fashion:** Fashion brands can explore the growing market of grown-up streetwear and collaborate with shoemakers to offer unique footwear designs. - **Streetwear:** Streetwear brands can tap into the trend of reviving grandpa-style headgear to create new and innovative accessories. - **Shoemaking:** Shoemakers can find opportunities to collaborate with streetwear brands and create trendy and fashionable shoe collections. ## Related on Trend Hunter - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md)