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# Designer Board Games
Andrew Clifford Capener's A-1 Scrabble Designer Edition

By Meghan Young | Published 2011-03-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/a-1-scrabble
References: [design-milk](http://design-milk.com/designer-scrabble-by-andrew-clifford-capener/) & [drewcapener](http://drewcapener.com/?/projects/scrabble-1/)

I love the game of Scrabble (perhaps a little too much), and I do like to think of myself as having an eye for design--so the A-1 Scrabble designer edition is something that I need to get my hands on asap. An interesting take on the classic board game, it brings a new level of taste to it.

Conceived by Andrew Clifford Capener, the A-1 Scrabble designer edition is played essentially the same, except for one tweak: you must strategize how to make the prettiest word, not a high-point one.

With that said, the A-1 Scrabble board and letter tiles are stunning to look at. The tiles feature different types and the board boasts a black, minimalistic look that makes it so the pieces could be framed.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 58% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Designer Board Games:** Opportunity for designers to reimagine and elevate traditional board games with visually appealing elements.
- **Minimalistic Game Design:** Potential for game designers to create visually striking board game designs with a minimalist aesthetic.
- **Interactive Art Games:** Emerging trend of combining art and gameplay to create captivating and aesthetically pleasing gaming experiences.

### Sectors Adopting This

- **Board Game Industry:** Disruptive innovation opportunity for traditional board game manufacturers to collaborate with designers and incorporate artistic elements into their products.
- **Design Industry:** Opportunity for designers to showcase their creativity and craftsmanship by creating custom designer board games.
- **Art and Gaming Industry:** Emerging market for interactive art games that blur the lines between art and traditional gameplay, creating new opportunities for artists, game developers, and galleries.

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