# Campsite Publicity Stunts Zipcar Creates Sidewalk Couch & Camping Display By Rachel | Published 2009-05-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/Zipcar-couch-camping-ads References: [psfk](http://www.psfk.com/2009/05/zipcars-unorthodox-street-scene-advertising.html) & [zipcar](http://www.zipcar.com/) Zipcar has taken it to the sidewalk with their new [advertisements](https://www.trendhunter.com/trends/outdoor-advertising-campaign). Publicity stunts by the company are popping up on street corners and are particularly peculiar. The stunts are comprised of a couch in the middle of a sidewalk as well as an [entire camping scene](https://www.trendhunter.com/trends/car-camping-accessories)—complete with tent, astroturf and faux fire—and are all made with a sign beside them for Zipcar saying that “you need a Zipcar to go here.” Definitely an effective way to draw some attention for Zipcar. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Interactive Street Advertising:** Creating interactive and attention-grabbing advertisements on sidewalks to create buzz and draw attention to a brand. - **Guerrilla Marketing Campaigns:** Using unconventional and unexpected methods like sidewalk couches and camping displays to advertise and promote a brand. - **Experiential Marketing Tactics:** Engaging consumers through immersive and memorable experiences like the sidewalk couch and camping scene created by Zipcar. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create eye-catching and unconventional campaigns that make a lasting impression. - **Outdoor Retail:** Incorporating street advertising tactics like the sidewalk couch and camping scene to promote outdoor products and attract customers. - **Car Rental:** Exploring innovative and attention-grabbing marketing strategies like Zipcar's sidewalk stunts to increase brand awareness and customer acquisition. ## Related on Trend Hunter - [Foldable Camping Couches](https://www.trendhunter.com/trends/camping-couch.md) - [Cubic Car Camper Tents](https://www.trendhunter.com/trends/carsule-portable-popup-tent.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Off-Road Campsite Solutions](https://www.trendhunter.com/trends/collaborative-adventure-mobility-platform.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Transforming Camp Vehicles](https://www.trendhunter.com/trends/elo-concept.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Spacious Rooftop Personal Tents](https://www.trendhunter.com/trends/air-cruiser.md)