# Vintage Movie Lookbooks YDE Creates Classic Film-Inspired Ad Campaign By Rachel | Published 2009-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/YDE-campaign References: [notcouture](http://www.notcouture.com/post/4634/) & [yde-copenhagen](http://www.yde-copenhagen.com/aw2009.html) For their [Fall/Winter 2009 ad campaign](https://www.trendhunter.com/trends/salute-the-detail), designer YDE released a [classic film-inspired lookbook](https://www.trendhunter.com/trends/alessandro-micheles). Shot primarily in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25), the images show a man and woman falling in love on screen. The lookbook by YDE is a collection of beautiful images, and as far as I’m concerned, it’s a successful campaign, as I want to wear everything she is. While the movie images don’t end happily, with the female lead crying on the street, it’s a film I’d watch and clothes I’d wear! ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 50% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Classic Film-inspired Lookbooks:** Opportunity to create ad campaigns and lookbooks that draw inspiration from classic films. - **Black and White Imagery:** Opportunity to use black and white imagery in fashion advertising for a timeless and nostalgic aesthetic. - **Storytelling in Fashion Marketing:** Opportunity to tell compelling stories through fashion campaigns, evoking emotion and connection with the audience. ### Who This Affects Most - **Fashion Advertising:** Opportunity for fashion brands to incorporate storytelling elements into their advertising campaigns. - **Film-inspired Fashion:** Opportunity for fashion brands to create collections and lookbooks that draw inspiration from classic films. - **Photography and Visual Arts:** Opportunity for photographers and visual artists to explore the use of black and white imagery in their work. ## Related on Trend Hunter - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)