# Decadent Grocery Packaging Woolworths Gold Grocery Store Food Packaging is Unusually Upscale By Laura McQuarrie | Published 2014-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Woolworths-Gold-food-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/07/woolworths-gold.html) & [woolworths.au](http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Our%20Brands/gold/) The food packaging designed for [Woolworths Gold](https://www.trendhunter.com/trends/chicken-bacon-protein-pizza) by Marque Brand Consultants was made to highlight the premium products as the kind that you'd specifically have to venture out to a delicatessen to find. Woolworths Gold is the top brand from Woolworths in terms of quality, but the premium products are priced so that they're quite inexpensive. To set it apart from other items at the supermarket, the [packaging design for the products](https://www.trendhunter.com/trends/thoughtful-packaging) is a little more luxurious than you might typically find at the grocery store, complete with gold foil detailing, cutouts, as well as rich colors and patterning that presents the items like a fashionable new collection. This branding extends across items like pasta, spreads, sauces, baked goods and [meat](https://www.trendhunter.com/trends/meatcrafters). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Grocery Packaging:** There is a growing trend in the grocery industry to create upscale packaging to differentiate premium products from mainstream products. - **Fashion-inspired Food Packaging:** Grocery stores are exploring ways to make food packaging look more like luxury fashion items, with rich colors, patterns, and foil detailing. - **Premium Private-label Packaging:** Private-label grocery brands are creating high-end packaging for their premium products to compete with established premium brands. ### Sectors Adopting This - **Grocery Retail:** Grocery retailers can take advantage of the trend towards luxury packaging to differentiate their private-label premium products from mainstream products. - **Packaging Design:** Packaging design firms can capitalize on the trend towards luxury and fashion-inspired grocery packaging to offer their services to grocery retailers. - **Premium Food Brands:** Established premium food brands can innovate and update their packaging to remain competitive in the market and stand out on the shelves. ## Related on Trend Hunter - [High-End Gilded Spice Branding](https://www.trendhunter.com/trends/mccormick-gourmet-collection.md) - [Gilded Free-Range Egg Packaging](https://www.trendhunter.com/trends/bird-bros-gloriously-golden.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Golden British Milk Products](https://www.trendhunter.com/trends/trewithen-dairy-cornwall-gold.md) - [Private Label Gift Ranges](https://www.trendhunter.com/trends/gifting-range.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Elevated Private Food Ranges](https://www.trendhunter.com/trends/bettergoods.md)