# Femme Fishing Fashion Fitted Fishing Vests Make Anglers Look Fly By Geebee Micro | Published 2009-03-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/Women-Fishing-Fashion-Vests References: [girlonthefly](http://girlonthefly.com) & [nytimes](http://www.nytimes.com/slideshow/2008/06/04/fashion/0605-PHYS_index.html) According to the [Fish and Wildlife Service](https://www.trendhunter.com/trends/busch-light-and-plenty-of-fish), there are now close to 500,000 women that like to go fly fishing, let alone fish in general. That means when numbers start getting that large, changes are coming to the fishing fashion waters. While there is a lot of [regular summer fashion](https://www.trendhunter.com/trends/marmot-1) that lends itself easily to fishing, when it comes to fly fishing, the ladies are similar to their male counterparts: they want their gear to be practical while looking good. Well, at least the guys want it practical. [Fishing vests](https://www.trendhunter.com/trends/weighted-vests) in particular are one of the elements to having a successful fly fishing trip, and it's no different for the ladies. I've included a few photos of those that do the job well. Some of the companies that sell them online are [Girl on the Fly](http://girlonthefly.com/) (I love that name), [L.L.Bean](http://www.llbean.com/), [Patagonia](http://www.patagonia.com/web/us/home/index.jsp?OPTION=HOME_PAGE&assetid=1704&slc=en_US&sct=US), and [Bob Marriott's Fly Fishing Store](http://bobmarriottsflyfishingstore.com/). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 24% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Women's Fishing Fashion:** Innovative and fashionable fishing gear for women with focus on functionality. - **Fitted Fishing Vests:** Innovative designs for practical and stylish fishing vests for both genders. - **Fly Fishing Gear:** Innovative improvements and designs in fly fishing gear for both genders. ### Where This Applies - **Fashion:** Fashion industry can capitalize on the increasing trend of women's fishing fashion. - **Sporting Goods:** Sporting goods industry can develop more fashionable and practical fishing gear for both genders. - **Outdoor Recreation:** Outdoor recreation industry can focus on innovative improvements in fly fishing gear for both genders. ## Related on Trend Hunter - [Waterproof Fishing Fashion Ranges](https://www.trendhunter.com/trends/sitka-gear-crosscurrent-collection.md) - [Modern Fishing Gear Campaigns](https://www.trendhunter.com/trends/fly-fisher.md) - [Female-Focused Weighted Vest Designs](https://www.trendhunter.com/trends/spy-ruck.md) - [Minimalist Outdoor Fall Fashion](https://www.trendhunter.com/trends/daiwa-pier39-fw25.md) - [Women-Specific Weighted Vests](https://www.trendhunter.com/trends/weighted-vests.md) - [Rugged Fashion-Forward Jackets](https://www.trendhunter.com/trends/fjackets-affordable-fashion.md) - [Winter Utility Gear](https://www.trendhunter.com/trends/daiwa-pier39-fw25-drop-5.md) - [Fishing-Themed Dating App Badges](https://www.trendhunter.com/trends/busch-light-and-plenty-of-fish.md) - [Women's Rugged Jacket Designs](https://www.trendhunter.com/trends/rugged-jacket.md)