# Eco-Friendly Sports Equipment Wilson Releases New Rebound Recycled Basketball By Rachel | Published 2009-05-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/Wilson-Recycled-Basketball References: [uncrate](http://www.uncrate.com/men/gear/sports/wilson-rebound-recycled-basketball/) & [walmart](http://www.walmart.com/catalog/product.do?product_id=9854453) Wilson has found a way to go green with their latest Rebound Recycled basketball. The [Rebound Recycled Basketball](https://www.trendhunter.com/trends/caitlin-clark-basketballs) by Wilson is made of 40% [scrap rubber](https://www.trendhunter.com/trends/grind-dumbbell), and the packaging is made of 80% recycled board. The basketballs are selling online and in stores now for $12. It's a great way to go green without spending money and without seeing a difference in quality. Nice work, Wilson! **Implications** - In the modern world, every industry with the ability to go green and design eco-friendly products will appeal to the larger public that is focused on environmental conservation. Consumers are thinking twice before investing in a product and are making consumption decisions based on environmental impact. Companies that produce goods from recyclable materials appeal to the substantial portion of the global population that share this concern. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Products:** The trend of eco-friendly products continues to grow as consumers prioritize sustainability and environmental conservation. - **Recycled Materials:** The use of recycled materials in product manufacturing is on the rise, offering opportunities for companies to tap into the market of environmentally conscious consumers. - **Sustainable Packaging:** The demand for sustainable packaging solutions is increasing, prompting companies to find innovative ways to reduce waste and use recycled materials. ### Who This Affects Most - **Sporting Goods:** The sporting goods industry has the potential to disrupt the market by incorporating eco-friendly materials and manufacturing practices. - **Packaging:** The packaging industry can embrace disruptive innovation by developing sustainable packaging options that minimize waste and promote recycling. - **Consumer Goods:** The consumer goods industry can take advantage of the trend towards eco-friendly products by offering a wide range of sustainable options to meet consumer demand. ## Related on Trend Hunter - [3D-Printed Airless Basketballs](https://www.trendhunter.com/trends/3dprinted-airless-basketball.md) - [Airless 3D-Printed Basketballs](https://www.trendhunter.com/trends/gen1-basketball.md) - [Sustainable Sports Braces](https://www.trendhunter.com/trends/sports-brace.md) - [3D Printed Tennis Balls](https://www.trendhunter.com/trends/point-tennis.md) - [Supportive Eco-Friendly Athlete Braces](https://www.trendhunter.com/trends/trainers-choice.md) - [Luxurious Sporting Statement Pieces](https://www.trendhunter.com/trends/offwhite-co-wilson.md) - [Upcycled Volleyball Trophies](https://www.trendhunter.com/trends/volleyball-trophy.md) - [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md) - [Recycled Plastic Game Controllers](https://www.trendhunter.com/trends/xbox-wireless-controller-remix-special-edition.md)