# Interactive Train-Based Exhibits Ukrainian Railways Opened Ukraine WOW Interactive Exhibition By Olya Garkusha | Published 2020-06-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/Ukrainian-Railways References: [vimeo](https://vimeo.com/422413335) & [uz.gov.ua](https://www.uz.gov.ua/en/) In 2019 [Ukrainian Railways’](https://www.trendhunter.com/trends/ceske-drahy) decided to change its negative public perception. On November 4th, 2019, Ukrainian Railways opened Ukraine WOW Interactive Exhibition dedicated to the Railroad Workers Day. Ukrainian Railways’ revitalized former luggage compartment located in the main train station, turning the building that wasn’t used since the 2000s into a new 3900 m2 exhibition space. Ukraine WOW [interactive exhibition](https://www.trendhunter.com/trends/after-utopia) tells consumers about Ukraine as if you are taking a [train trip](https://www.trendhunter.com/trends/skunk-train) together. The brand filled an exhibition with installations that illustrate situations well-known for any passenger. The project allows its visitors to feel that the railroad is the heart of Ukraine that connects the whole country together. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 1% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Exhibits:** Creating immersive and interactive exhibits to change public perception and increase consumer engagement. - **Revitalizing Unused Spaces:** Transforming unused spaces into innovative and engaging environments for consumers to experience. - **Transportation Storytelling:** Telling a brand's story through the lens of transportation to create a unique and relatable experience for consumers. ### Sectors Adopting This - **Railway:** Railway companies can create interactive exhibits in unused spaces to change public perception and increase patronage. - **Tourism:** The tourism industry can incorporate transportation storytelling to create unique and engaging experiences for travelers. - **Museum:** Museums can use the concept of interactive exhibits and storytelling to create immersive displays that educate and engage visitors. ## Related on Trend Hunter - [Renovated Exhibition Halls](https://www.trendhunter.com/trends/pavilion-13.md) - [Toy Building Block Exhibits](https://www.trendhunter.com/trends/lego-exhibition.md) - [Ukraine Landmark Puzzle Sets](https://www.trendhunter.com/trends/united24-1.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Fashion Retailer Flagship Showrooms](https://www.trendhunter.com/trends/one-by-one.md) - [Nightly European Trains](https://www.trendhunter.com/trends/ceske-drahy.md) - [Traveling Virus-Themed Exhibitions](https://www.trendhunter.com/trends/traveling-exhibition-for-children.md) - [Revived Contemporary Classic Trains](https://www.trendhunter.com/trends/orient-express-1.md) - [At-Sea Railway Dining Experiences](https://www.trendhunter.com/trends/royal-railway-utopia-station.md)