# Fishing for Clothes Ucon Campaign Makes Finding Good Fashion Easy By Rachel | Published 2009-06-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/Ucon-deep-search References: [hypebeast](http://hypebeast.com/2009/06/ucon-the-deep-search/) & [ucon-acrobatics](http://www.ucon-acrobatics.com/deepsearch/) Ucon has released a new commercial called ‘The Deep Search,’ where [finding good clothes](https://www.trendhunter.com/trends/mens-wearhouse) becomes a search for wildlife. ‘The Deep Search’ is a two-minute commercial with no words and strong images. Clothes are given the movements of [ocean creatures](https://www.trendhunter.com/trends/go-wild), and the man seeking them out is taken on a journey through this ‘ocean.’ The video is a great way for the company to say "A good garment is hard to find." Go fishing with Udon, and take a look at their new [aquatic commercial](https://www.trendhunter.com/trends/sitka-gear-crosscurrent-collection). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 44% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Ocean-inspired Fashion:** Opportunity to create fashion collections that mimic the movements and patterns of ocean creatures. - **Visual Storytelling:** Disruptive innovation opportunity to communicate brand message without using words, relying solely on strong visuals. - **Interactive Advertising:** Opportunity to engage consumers in a unique and immersive advertising experience through unconventional storytelling methods. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation potential in creating new lines of clothing inspired by marine life. - **Advertising and Marketing:** Opportunity to revolutionize advertising campaigns by relying on visual storytelling instead of traditional language-based messaging. - **Video Production:** Opportunity to specialize in creating wordless commercials that rely on strong visual imagery for effective brand communication. ## Related on Trend Hunter - [Upcycled Women's Fishing Wear](https://www.trendhunter.com/trends/take-me-fishing.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md)