# Chic Chinese Smartphones The UMi Plus Extreme Offers Premium Features and Designs By Rahul Kalvapalle | Published 2016-10-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/UMi-chinese-smartphone References: [gizmochina](http://www.gizmochina.com/2016/09/22/umi-plus-extreme-will-feature-helio-p20-and-6gb-ram-for-299-99/) & [umidigi](http://www.umidigi.com/page-umi_plus_activity.html) Chinese electronics brand UMi has gone ahead and launched its most premium handset yet in a bid to change the popular that Chinese smartphones are only about budget-friendly options. Dubbed the UMi Plus Extreme, this particular phone comes packed with a considerable 6 GB of RAM and is powered by a Media Tak [Helio](https://www.trendhunter.com/trends/oukitel-wp26) P20 processor. It runs on the Android 7 operating system. This Chinese smartphone also offers spectacular style, with its black and deep blue color schemes evoking some of [Apple's](https://www.trendhunter.com/trends/iphone-ultra-concept) best offerings, although the $299.99 price tag is considerably less than your typical [iPhone](https://www.trendhunter.com/trends/iphone-15). The UMi Plus Extreme is clearly an excellent option for anyone looking for an Android device with high-end features but a more accessible mid-range price. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Chinese Smartphone Competition:** The UMi Plus Extreme reflects a trend of Chinese smartphone manufacturers competing in the high-end market with premium features and designs. - **Increased RAM Capacity in Smartphones:** The UMi Plus Extreme's 6 GB RAM feature is part of a growing trend of smartphones offering increased RAM capacity, which poses opportunities for memory manufacturers and software developers. - **Affordable Alternatives to Premium Smartphones:** The UMi Plus Extreme's accessible mid-range price point of $299.99 positions it as a disruptive innovation opportunity for consumers who seek premium smartphone features at an affordable price. ### Who This Affects Most - **Smartphone Manufacturing:** The Chinese smartphone manufacturing industry is experiencing growth as more companies compete in the premium market with advanced features and designs. - **Memory Manufacturing:** The increase in RAM capacity in premium smartphones is an opportunity for memory manufacturers to develop and supply higher capacity memory modules. - **Software Development:** As smartphones offer more advanced features, software developers can create and innovate more tailored apps to cater to growing consumer demands. ## Related on Trend Hunter - [Artistic Impressionist Smartphones](https://www.trendhunter.com/trends/nubia-z70-ultra.md) - [Camera-Centric Chinese Smartphones](https://www.trendhunter.com/trends/cameracentric-chinese-smartphones.md) - [Accessible Flagship-Inspired Smartphones](https://www.trendhunter.com/trends/zte-axon-40-ultra.md) - [High-Speed Gaming Smartphones](https://www.trendhunter.com/trends/find-x5-pro.md) - [Hyper-Durable Chinese Smartphones](https://www.trendhunter.com/trends/rugged-durable-smartphone.md) - [Field Performance Smartphones](https://www.trendhunter.com/trends/ulefone-armor-28-ultra.md) - [Deluxe Dual-Periscope Smartphones](https://www.trendhunter.com/trends/oppo-find-x7-ultra.md) - [Rugged Flagship Smartphone Models](https://www.trendhunter.com/trends/ulefone-armor-x31-pro.md) - [Custom-Made Camera Smartphones](https://www.trendhunter.com/trends/nubia-z50-ultra.md)