# Arboreal Lamps The MoMA TwistTogether Tree is Green in Every Sense By Rachel | Published 2009-06-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/Twisttogether-tree-MoMa References: [inhabitots](http://www.inhabitots.com/2009/06/25/twisttogether-blocks-make-like-a-tree/) & [moma.org](http://www.moma.org/) TwistTogether is a [fun lamp design](https://www.trendhunter.com/trends/ilo-lamp) that looks like [building blocks](https://www.trendhunter.com/trends/brick-light). However, these lamps are being used in a fun new way with the MoMA store tree. The MoMa store tree is made of different colored TwistTogethers. The design is excellent because not only is it a form of [illuminated wall art](https://www.trendhunter.com/trends/all-lit-up), and an amalgamation of TwistTogethers, it is also incredibly energy efficient and the entire wall picture only takes as much energy as one 100 watt lightbulb. Take a look at the MoMA tree and classic TwistTogethers above. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Lighting:** The energy-efficient design of TwistTogether lamps presents an opportunity for disruptive innovation in the lighting industry. - **Interactive Design:** The interactive nature of TwistTogether lamps offers potential for disruptive innovation in the field of product design. - **Artistic Home Decor:** The use of TwistTogether lamps as illuminated wall art opens up possibilities for disruptive innovation in the home decor industry. ### Who This Affects Most - **Lighting:** The energy-efficient TwistTogether lamps can disrupt the traditional lighting industry by offering a more sustainable alternative. - **Product Design:** The interactive design of TwistTogether lamps can introduce new possibilities for disruption in the product design industry. - **Home Decor:** The artistic nature of TwistTogether lamps provides an opportunity for disruption in the home decor industry by adding a unique and customizable lighting option. ## Related on Trend Hunter - [Shape-Shifting Modular Lamps](https://www.trendhunter.com/trends/moodi.md) - [Sculptural Wooden Lamps](https://www.trendhunter.com/trends/arc-lamp.md) - [Bamboo-Inspired Table Lamps](https://www.trendhunter.com/trends/modular-desk-lamp.md) - [Traditional Tower-Inspired Lamps](https://www.trendhunter.com/trends/the-pagoda-lamp.md) - [Scenic Architecture Lamps](https://www.trendhunter.com/trends/architecture-inspired-table-lamp.md) - [Stackable Modular Lamps](https://www.trendhunter.com/trends/module-table-lamp.md) - [Modular Brick Lamps](https://www.trendhunter.com/trends/brick-light.md) - [3D-Printed Modular Lamp Systems](https://www.trendhunter.com/trends/stak-modular-lamp.md) - [Twisting Timber Lampshade Designs](https://www.trendhunter.com/trends/twisted-lasercut-wooden-lampshade.md)