# Gourmet Tea Houses Ippodo Offers Premium Traditional Green Teas to Tea Enthusiasts By M | Published 2014-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Traditional-Green-Tea References: [coolhunting](http://www.coolhunting.com/food-drink/ippodo-tea-new-york.php) & [ippodo-tea.co.jp](http://www.ippodo-tea.co.jp/en/index.html) Ippodo is a New York City-based tea house that serves a wide variety of [traditional green teas](https://www.trendhunter.com/trends/matcha-collection) in authentic pots, cups and tins. This would be a great shop to visit if you love to drink tea and you're looking for authentic, natural and [loose leaf options](https://www.trendhunter.com/trends/global-site). Ippodo offers much more than a vast selections of teas to its consumers. When consumers enter the shop they are greeted by a consultants that are knowledgable in Japanese tea practices and products. The shop is designed to look like a modern kitchen with an island, sink counter and brewing stations. Consumers can pick what tea they'd like to purchase and have one of the consultants walk them through the best ways to brew the tea. You can sample a selection of [traditional teas and drinks](https://www.trendhunter.com/trends/savory-teas) and cleanse your palette in-between with a small cup of water. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Tea Houses:** Opportunity for other gourmet tea houses to emulate Ippodo's traditional green tea selection and knowledgeable staff, while offering their own unique twist. - **Personalized Tea Experience:** Potential for tea houses to create a more customized experience for their customers through knowledgeable consultants and personalized brewing methods. - **Authentic Tea Selections:** Rise of consumer demand for authentic, natural, and loose leaf tea options presents opportunities for tea houses to cater to this growing market. ### Who This Affects Most - **Hospitality:** Hotels and resorts could partner with gourmet tea houses to offer specialized tea services to their guests, creating a unique amenity and increasing customer satisfaction. - **Retail:** By sourcing unique and high-quality tea products, tea shops could expand their retail offerings and attract more customers to visit their stores. - **Food and Beverage:** Restaurants and cafes could elevate their beverage offerings by partnering with local tea houses or providing their own specialized selection of premium teas. ## Related on Trend Hunter - [Tea Atelier Stores](https://www.trendhunter.com/trends/tea-atelier.md) - [Roasted Small-Batch Teas](https://www.trendhunter.com/trends/roasted-japanese-green-tea.md) - [Mocktail Tea Sample Sets](https://www.trendhunter.com/trends/mocktail-tea.md) - [Roasted Oolong Beverages](https://www.trendhunter.com/trends/roasted-oolong.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Organic Powdered Hojicha Lattes](https://www.trendhunter.com/trends/organic-hojicha-latte.md) - [Japanese-Sourced Organic Matcha Products](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha.md) - [Retailer-Exclusive Matcha Lines](https://www.trendhunter.com/trends/aiya-america.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md)