# Inclusive Whisky Bottle Designs Tormore Distillery Has Been Relaunched by Elixir Distillers By Adam Harrie | Written with AI assistance | Published 2026-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Tormore-Distillery References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/08/tormore-distillery-embraces-diversity-through-design/) & [tormore](https://tormore.com/)  Speyside’s Tormore Distillery was relaunched by Elixir Distillers with a trio of single malts — Tormore 12 Year Old, Tormore 16 Year Old Sherry Cask and the non-age-statement Tormore Timeless — featuring a softer, stone-fruit-focused flavour profile designed to feel more inviting. Elixir Distillers head blender Oliver Chilton fine-tuned the whiskies to highlight gentle stone-fruit notes, while head of creative services Craig Lancaster developed a softer, peach-toned visual identity intended to move away from traditionally male-focused whisky cues. The branding was designed to evoke a more inclusive, [approachable](https://www.trendhunter.com/trends/ballantines-sweet-blend) image of single malt and reflect the bright, easy-drinking character of the liquid. For consumers, the relaunch reframes single malt as more versatile across occasions while aiming to attract new drinkers. Tormore’s combination of gentler flavour and inclusive design shows how visual identity can help broaden whisky’s appeal. Image Credit: Tormore Distillery ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 44% | Activity: 51% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Spirits Branding:** Softer visual systems and less gendered packaging create space for premium spirits to appeal to broader audiences beyond traditional category cues. - **Approachable Single Malts:** Gentler flavor profiles with fruit-forward notes indicate new potential for whisky brands to convert curious consumers who find conventional malts intimidating. - **Occasion-flexible Whisky:** Positioning single malt as bright and easy-drinking expands its relevance across casual, social, and mixed-use moments. ### Sectors Adopting This - **Alcoholic Beverages:** Premium liquor producers are finding differentiation in inclusive design and flavor accessibility that reshapes how heritage products are introduced to new drinkers. - **Packaging Design:** Brand identity studios can influence category growth by replacing masculine legacy codes with softer palettes, tactile details, and more welcoming shelf presence. - **Hospitality:** Bars, restaurants, and tasting venues gain new merchandising potential from whiskies framed around approachability, versatility, and inclusive premium experiences. ## Related on Trend Hunter - [Single Cask Whisky Collection](https://www.trendhunter.com/trends/that-boutiquey-whisky.md) - [Premium Organic Spirits Packaging](https://www.trendhunter.com/trends/Eight-Lands.md) - [Zodiac-Honoring Whiskey Ranges](https://www.trendhunter.com/trends/the-whisky-exchange-zodiac-series.md) - [Bespoke Distillery Visitor Experiences](https://www.trendhunter.com/trends/reimagined-guest-experience.md) - [Experimental Whiskey Ranges](https://www.trendhunter.com/trends/tailored-spirits-experimental-series.md) - [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md) - [Limited-Edition Cask Revivals](https://www.trendhunter.com/trends/st-austell-brewery.md) - [Flavor-Fused Whiskys](https://www.trendhunter.com/trends/glenlivet-rum-and-bourbon.md) - [Refined Bourbon Bottle Designs](https://www.trendhunter.com/trends/bardstown-bourbon-co.md)