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# Wine-Hued Soccer Shoes
The Nike Tiempo Pirlo Celebrates Andrea Pirlo's Obsession With Wine-Making

By Rahul Kalvapalle | Published 2016-09-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/Tiempo-Pirlo-soccer-shoe
References: [copa90](https://copa90.com/all/nike-release-limited-edition-merlot-pirlo-boots) & [news.nike](http://news.nike.com/news/tiempo-pirlo)

Italian soccer player Andrea Pirlo has long been praised for aging like a fine wine and becoming a better player with age, and now [Nike](https://www.trendhunter.com/trends/air-max-plus-tiempo) has gone ahead and launched an absolutely gorgeous limited edition soccer shoe to celebrate the player's unmatched class on the ball as well as his well-known affinity for wine and wine-making.

The Nike Tiempo Pirlo shoe is accordingly drenched in a wonderfully evocative Merlot purple shade, with eye-popping contrasts offered up by the white Nike swoosh and four gold stars on the rear of the shoe -- to honor Italy's four World Cup titles.

Nike has long been renowned for its ability to churn out basketball shoes that feature looks inspired by players' hobbies and interests, and the company is now bringing this philosophy to its soccer shoes with offerings like the Tiempo Pirlo, a limited-edition shoe that is as classy as the player that it celebrates.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 62% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Limited Edition Soccer Shoes:** The trend of creating limited edition soccer shoes celebrates iconic players and their hobbies, creating a sense of exclusivity and personal connection for fans.
- **Celebrity-inspired Sports Gear:** The trend of creating sports gear inspired by celebrities extends beyond basketball to include soccer, bringing fans closer to their favorite players and their passions.
- **Personalized Sports Accessories:** The trend of personalization in sports accessories allows athletes to showcase their individuality and interests through unique designs and colorways.

### Where This Applies

- **Sporting Goods:** Sporting goods companies are embracing the trend of creating limited edition and celebrity-inspired sports gear to cater to the demands of passionate fans.
- **Fashion and Apparel:** The fashion and apparel industry is capitalizing on the trend of personalized sports accessories by offering customizable options for athletes and sports enthusiasts.
- **Footwear:** Footwear brands are exploring the trend of limited edition soccer shoes, leveraging the popularity of iconic players to attract consumers and drive sales.

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