# Intense Carbonation Campaigns
Three Cents Unveiled Its Intense to the Last Sip Campaign

By Adam Harrie | Written with AI assistance | Published 2026-05-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/Three-Cents
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/05/three-cents-spotlights-intense-fizz-in-new-campaign/)

![Intense Carbonation Campaigns](https://cdn.trendhunterstatic.com/thumbs/613/Three-Cents.jpeg)

Three Cents, the bartender-founded premium mixer brand, launched its Intense to the Last Sip campaign to spotlight the high carbonation of its sodas and tonics, featuring a hero film directed by Carl Sundemo and the tagline “Never Still.” The campaign emphasised the brand’s focus on intense fizz, flavour and sensory impact, using the recurring image of flying bottle caps to dramatise carbonation levels and reinforce its premium positioning.

The rollout spans outdoor placements, bespoke installations, a high-production television advert, cinema spots, digital amplification and targeted below-the-line activations aimed at both bartenders and consumers. Three Cents also aligned the campaign with Paloma Month promotions throughout May and teased a forthcoming product launch following the debut of Fig Leaf Soda in 2024.

For bartenders and mixer consumers, the campaign reinforces growing demand for experiential premium mixers that elevate cocktail presentation and flavour delivery. The push also positions high carbonation as a distinct sensory differentiator within the increasingly competitive mixer category, supporting cocktail experimentation and occasion-based drinking experiences.

Image Credit: Three Cents