# Product Placement Prank Shows "The Fixer Show" Promotes Axe, Helps You Punk Your Friends By Nika Kubiak | Published 2009-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/This-will-be-one-of-the-most-watch-campaigns References: [thefixers](http://www.thefixers.com/) & [theaxeeffect](http://www.theaxeeffect.com/) "The Fixer Show" is the newest commercial and marketing campaign full of [funny pranks](https://www.trendhunter.com/trends/innocean-berlin) launched to promote [Axe](https://www.trendhunter.com/trends/fit-check-by-axe) shower gel and body spray. This great production by [Mekanism](https://www.trendhunter.com/trends/boston-pizza) has both funky art direction and a brilliant idea at its core. Viewers can upload their own images and videos onto the Axe website. This entertaining and smart advertising idea is based on a comedy talk show, a la "The Benny Hill Show" of the new millennium. The website offers everything you need to get the good times rolling, from hot girls to a funny presenter, “The Fixer,” whose sole job it is to fix everything in your life. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 7% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Prank Marketing:** Brands are creating entertaining pranks to promote their products and increase brand awareness. - **Interactive Advertising:** Interactive advertising campaigns allow viewers to participate and engage with brands. - **Comedy Marketing:** Comedy-based marketing campaigns can create a lasting impression on consumers and increase brand loyalty. ### Sectors Adopting This - **Personal Care:** Personal care brands can use prank marketing to differentiate themselves and stand out in a crowded market. - **Entertainment:** Entertainment companies can utilize interactive advertising to create buzz and engage with their audience. - **Technology:** Technology brands can incorporate comedy into their marketing to showcase their brand personality and connect with consumers on a more personal level. ## Related on Trend Hunter - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)