# Haute Antique Jewelry BAZZ by Thea Grant Will Only Contain Items 100+ Years Old By wang fangqing/ Frances Wang | Published 2009-05-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/Theagrant References: [elle](http://www.elle.com/Fashion/Fashion-Spotlight/Jewelry-News-Thea-Grant) & [bazzdegrant](http://www.bazzdegrant.com/Thea_Grant/Bazz_welcome.html) Husband-and-wife designers Nicolás Bazzani and Thea Grant have decided to open a [new jewelry studio](https://www.trendhunter.com/trends/the-art-of-adornment) with a decidedly [vintage twist](https://www.trendhunter.com/trends/vintageinspired-jewelry). BAZZ by Thea Grant will only contain items 100+ years old in accordance with their wishes to give new life to useful, beautiful items that people no longer seem to cherish. BAZZ by Thea Grant will be priced slightly higher than Thea Grant's existing jewelry line. Grant founded Thea Grant in 2003 and was later joined by her husband Nicolas Bazzani, a guru in industrial design and product design. Their jewelry line will offer a range of beautiful and unique accessories from necklaces and [men's watches](https://www.trendhunter.com/trends/vintage-chain-shop) to keychains. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Jewelry:** The trend for vintage jewelry is growing and companies can capitalize on this growth by offering unique items that have stood the test of time at a premium price. - **Sustainable Fashion:** The trend towards sustainable fashion has led to the resurgence of vintage jewelry popularity and the opportunity to give new life to items that may have been discarded. - **Heritage Products:** Consumers are increasingly drawn to products with a rich and storied history, and companies can capitalize on this trend by offering high-quality vintage jewelry that has stood the test of time. ### Sectors Adopting This - **Luxury Jewelry:** Luxury jewelry companies can take advantage of the growing trend for vintage jewelry by offering unique, high-quality items at a premium price. - **Sustainability:** Sustainable fashion companies can offer vintage jewelry as part of their product line, giving consumers an opportunity to own unique, sustainable accessories while also preserving history. - **Retail:** Retailers that specialize in vintage jewelry can appeal to consumers looking for one-of-a-kind items with a rich history and unique stories to tell. ## Related on Trend Hunter - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Whimsical Heirloom-Quality Symbolic Talismans](https://www.trendhunter.com/trends/3-graces-of-gold.md) - [Hotel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/alexis-bittar-the-st-regis-new-york.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Recycled Metal Jewellery](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited.md) - [Lifestyle-Imbued Jewelry Collections](https://www.trendhunter.com/trends/buccellati.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md)