# Pilates-Strength Studio Concepts The Rouge Method Debuts Its Oak District Pilates+Strength Program By Adam Harrie | Written with AI assistance | Published 2026-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/The-Rouge-Method References: [chainstoreage](https://chainstoreage.com/new-fitness-concept-debuts-oklahoma-city) & [rougepilates](https://rougepilates.com/en/home-2/)  The Rouge Method is introducing a fitness studio concept at Oak in Oklahoma City, combining Pilates, strength and flow classes in an [infrared-heated environment](https://www.trendhunter.com/trends/yoga-joint). Founded by Oklahoma native Caitlin Gundy, Rouge also incorporates red and near-infrared light therapy into the class setting, bringing movement and wellness-focused elements together under one format. Gundy developed the concept after studying [classical and contemporary Pilates](https://www.trendhunter.com/trends/yoga-and-pilates) and exploring approaches to movement, recovery and overall health. Classes are designed around intentional movement in an infrared-heated studio rather than a traditional boutique fitness setup, with the format positioned as a [hybrid of exercise and wellness](https://www.trendhunter.com/trends/solis-movement). For consumers, Rouge offers a differentiated studio experience that blends multiple movement disciplines with infrared heat and light therapy. Its arrival at Oak also expands the mixed-use center’s lifestyle offering beyond retail and dining into wellness-focused services. Image Credit: The Rouge Method ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 83% | Activity: 78% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Infrared Fitness Studios:** Boutique workout spaces using infrared heat and light therapy create room for premium fitness formats that merge performance, recovery and sensory wellness. - **Hybrid Movement Classes:** Blended Pilates, strength and flow programming reflects demand for efficient studio experiences that combine conditioning, mobility and mindfulness in one session. - **Wellness-led Retail Centers:** Mixed-use destinations that add experiential fitness and recovery services can differentiate themselves as lifestyle hubs beyond shopping and dining. ### Sectors Adopting This - **Boutique Fitness:** Specialized studio operators have opportunities to stand out through multi-modality class design, therapeutic environments and elevated recovery features. - **Health and Wellness:** Integrated movement, heat and light-based therapies signal a shift toward accessible wellness concepts that package preventive health with daily routines. - **Commercial Real Estate:** Retail and mixed-use developers can use wellness tenants to increase dwell time, diversify amenities and attract consumers seeking experience-driven destinations. ## Related on Trend Hunter - [Science-Rooted Pilates Studios](https://www.trendhunter.com/trends/stott-pilates.md) - [Luxury Boutique Pilates Studios](https://www.trendhunter.com/trends/luxury-boutique-pilates.md) - [Hybrid Pilates Concepts](https://www.trendhunter.com/trends/strong-pilates-canada.md) - [Major Pilates-Focused American Expansions](https://www.trendhunter.com/trends/american-market.md) - [Reformer-Based Training Concepts](https://www.trendhunter.com/trends/studio-pilates.md) - [Oak Slat Wellness Studios](https://www.trendhunter.com/trends/align-studio.md) - [Rhythm-Based Boutique Fitness Studios](https://www.trendhunter.com/trends/rostudios.md) - [Feedback-Informed Performance-Driven Pilates Programs](https://www.trendhunter.com/trends/strong-pilates1.md) - [Thriving Pilates Program Expansions](https://www.trendhunter.com/trends/ymca-of-greater-rochester.md)