# Cancer-Combating Sunglasses The Annual TOMS x Movember Line for Prostate Cancer Unveils Sunglasses By Ady Floyd | Published 2015-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/TOMS-x-movember References: [toms](http://www.toms.ca/?cid=ps_cabrand&utm_source=google&utm_medium=cpc&utm_term=%20toms&utm_campaign=CA%20-%20Brand%20-%20Head%20Terms%20-%20BMM&utm_content=spLntkVsB_dc|pcrid|44861492149|pkw|%20toms|pmt|b|) In honor of the annual TOMS x Movember collection, the brand has unveiled new sunglasses as part of its [cancer awareness campaign](https://www.trendhunter.com/trends/ethos-cannabis). The newest addition to the TOMS x Movember accessory line is a range of [high-fashion sunglasses](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival), titled 'Traveler.' These limited-edition sunglasses are available for both men and women during the month-long campaign. The sunglasses feature a classic square shape and a playful mustache icon on each of the arms. Iconic shoe brand TOMS will be working with the Movermber Foundation for the sixth consecutive year. This campaign aims to raise awareness and monetary donations, which go towards "research and support programs to help men live longer, healthier and happier lives." Consumers are encouraged to support this [prostate cancer cause](https://www.trendhunter.com/trends/stand-up-to-cancer) by purchasing any Movember product. For each purchase made, TOMS will donate 5% of its proceeds to the Movember Foundation. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Fashionable Sunglasses for a Cause:** Opportunity for brands to create limited-edition sunglasses that raise awareness and funds for charitable causes. - **Collaborative Cancer Awareness Campaigns:** Opportunity for brands to partner with foundations and create campaigns that raise awareness and support for specific cancers. - **Socially Conscious Consumerism:** Opportunity for brands to appeal to consumers who prioritize supporting charitable causes when making purchasing decisions. ### Industries Being Reshaped - **Fashion Accessories:** Opportunity for companies in the fashion accessories industry to create innovative products that support charitable causes. - **Non-profit Organizations:** Opportunity for non-profit organizations to collaborate with brands and create awareness campaigns that focus on specific health issues. - **Retail and E-commerce:** Opportunity for retailers and e-commerce platforms to highlight and promote products that support charitable causes and appeal to socially conscious consumers. ## Related on Trend Hunter - [Domestic Violence Awareness Campaigns](https://www.trendhunter.com/trends/aid-to-cart.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Men's Health Supplement Campaigns](https://www.trendhunter.com/trends/novomins-movember-campaign.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Tortoise-Saving Glasses Capsules](https://www.trendhunter.com/trends/save-the-tortoise-collection.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md) - [Dapper-Themed Group Motorcycle Rides](https://www.trendhunter.com/trends/distinguished-gentlemans-ride.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md)