# Personalized Superhero Costumes Super You Helps Kids Officially Become Superhuman By John Charles | Published 2009-03-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/Super-You-Helps-Kids-Live-Super-Hero-Fantasy References: [superyou](http://www.superyou.com/index.php) When I was a young boy, I often fastened a towel to my shoulders, pretended it was a cape and ran around pretending to be a superhero. Most of my friends did the same. Now a website has been created that allows kids to [design their own superhero costumes](https://www.trendhunter.com/trends/superman-collection) that are them produced for the [kids to wear](https://www.trendhunter.com/trends/spiderman-x-crocs)! Super You is the brainchild of a parent whose [five-year-old son drew a superhero costume](https://www.trendhunter.com/trends/sickkids-foundation-ad) that he wanted to wear. I wonder if they could make a cape for me? ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Personalized Costume Design:** Super You allows kids to design their own superhero costumes online, presenting an opportunity for businesses to offer customizable clothing and accessories for children. - **Child Empowerment:** With the rise of superhero-themed products and experiences, businesses can capitalize on the trend by offering products and services that empower children to feel like they have superpowers and can make a positive impact on the world. - **D2C Customization:** Super You offers a direct-to-consumer customization platform for kids, highlighting the potential for other companies to offer personalized products directly to consumers. ### Industries Being Reshaped - **Children's Fashion:** Super You's personalized costume design platform provides an innovative way for businesses specializing in children's fashion to create unique products that cater to the individual tastes of young customers. - **Toy Manufacturing:** Superhero-themed toys and products have always been in demand with children. Businesses that invest in research and development to produce exciting and interactive superhero toys could capture a share of the market. - **Online Retail:** The online retail industry has the potential to benefit from personalized superhero costumes, as consumers increasingly turn to e-commerce platforms to purchase unique and customized products for their kids. ## Related on Trend Hunter - [Children's Wearable Blankets](https://www.trendhunter.com/trends/super-blanky.md) - [Personalized Children’s Books](https://www.trendhunter.com/trends/tinyherostories.md) - [Personalized Comic Book Creation](https://www.trendhunter.com/trends/dreamcanvas.md) - [Interactive Fossil-Inspired Costumes](https://www.trendhunter.com/trends/wearable-dinosaur-costume.md) - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [Personalized Toddler Tales](https://www.trendhunter.com/trends/the-spark-book.md) - [Miniature Animated Custom Figurines](https://www.trendhunter.com/trends/pop-yourself.md) - [Customizable Children's Stories](https://www.trendhunter.com/trends/storyland-illustrated-personalized-ebook.md) - [Unique Children's Anime Figures](https://www.trendhunter.com/trends/little-you-3d.md)