# Feuding Family Campaigns The Sprint Meeting Commercial Shows the Downside of Sharing By KimLeo | Published 2012-09-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/Sprint-meeting References: [youtu.be](http://youtu.be/0f-O84cZaW8) & [youtube](http://www.youtube.com/user/LeoBurnettWorldwide?feature=watch) As seen in Sprint’s new TV spot ‘Meeting,’ sharing can be a very complicated process. In the [funny and short clip](https://www.trendhunter.com/trends/the-club-campaign), one family gathering goes awry after they realize that [sharing minutes](https://www.trendhunter.com/trends/what-ai-can-save) is just not fair. This [typical American family](https://www.trendhunter.com/trends/little-messes) is most certainly in a tough situation when it comes to distributing minutes. That's why this humorous spot, created by Leo Burnett & Digitas, set out to show the day-to-day conflict one might have if they're forced to share data with several people. This is just one of the TV spots created for the Sharing Is Not Caring campaign, which highlights the advantages of Sprint’s truly unlimited data plan. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Complicated Sharing:** Exploring innovative solutions to simplify the process of sharing resources and data, avoiding conflicts and ensuring fairness. - **Day-to-day Conflict:** Identifying opportunities to address the challenges and conflicts that arise in everyday situations, providing solutions for smoother interactions and better user experiences. - **Truly Unlimited Data:** Developing disruptive innovations in data plans that offer unlimited access and benefits, catering to the growing demand for seamless connectivity. ### Sectors Adopting This - **Telecommunications:** Creating new technologies and services that enhance sharing and connectivity experiences, revolutionizing the telecommunications industry. - **Advertising:** Incorporating humor and relatable content into advertising campaigns to engage consumers and communicate the benefits of products or services. - **Family Entertainment:** Designing products or services that entertain and resonate with families, highlighting the challenges and humor in everyday situations. ## Related on Trend Hunter - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Familial Meal Kit Campaigns](https://www.trendhunter.com/trends/hellofresh-hello-dinner.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md) - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Humorous LNY Stories](https://www.trendhunter.com/trends/panda-express-lunar-new-year.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md)