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# Explaining Africa Apparel
Skyler Vander Molen Raises Awareness With Text Tees

By Rachel | Published 2009-07-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/Skyler-Vander-Molen-Africa-Tee
References: [worldfamousdesignjunkies](http://worldfamousdesignjunkies.com/brand/africa-on-letters/) & [svanderm](http://svanderm.com/projects/global-peace-exchange/)

Skyler Vander Molen decided to explain the life of people in Africa with a design shaped like the continent.

Made for [Global Peace Exchange](http://svanderm.com/projects/global-peace-exchange/), the t-shirt by Skyler Vander Molen explains statistics about the country within the shape of the country. The statistics are a great indication of why funding is needed for the region, and the shirt is a great graphic design.

In t-shirt and buttons and all the designs are all made to raise money to send volunteers to Rwanda to build a school. Take a look at Africa in letters (and other t-shirt designs) above.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 11% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Social Activism Apparel:** Apparel that raises awareness and social consciousness with graphic designs and statistics.
- **Geography-inspired Design:** Designs that incorporate maps and shapes of countries for a unique visual element.
- **Charitable Merchandise:** Products that directly benefit a charitable cause or organization.

### Who This Affects Most

- **Retail:** Retailers could create their own line of social activism apparel to attract customers who value socially responsible shopping.
- **Graphic Design:** Graphic designers can incorporate geography-inspired design into their work to create unique and meaningful visual elements.
- **Non-profit:** Non-profit organizations can create charitable merchandise to raise funds for their cause while also spreading awareness.

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