# Catalytic Process Startups Greentown Labs Announces Its Go Make 2026 With Shell Catalysts By Adam Harrie | Written with AI assistance | Published 2026-05-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/Shell-Catalysts References: [finance.yahoo](https://finance.yahoo.com/sectors/energy/articles/greentown-2026-shell-technip-energies-130000227.html)  Greentown Labs launched Go Make 2026, an open-innovation program developed with Shell Catalysts & Technologies and Technip Energies to support startups working on catalytic and process technologies for industrial decarbonization. Announced in May 2026, the initiative focuses on innovations for low-carbon fuels, low-carbon gases, CO2 removal and alternative chemical manufacturing. The program selected five startups—Biosimo, Catalyxx, HydGene Renewables, TreaTech and Unifuel—from a global applicant pool spanning 35 countries. Their technologies include catalytic hydrothermal gasification, multifunctional catalysts and modular biocatalyst platforms designed to convert waste biomass and bioethanol into lower-carbon fuels, hydrogen and industrial chemicals. Participants will receive technical validation support, scale-up guidance and opportunities to pursue pilot and demonstration projects with Shell and Technip Energies. For startups and industrial operators, the program creates a pathway from laboratory-scale chemistry to commercial deployment by combining entrepreneurial innovation with established catalyst and engineering expertise. The initiative reflects growing industry interest in catalysis as a critical tool for reducing emissions across large-scale chemical and energy processes. Image Credit: Shell Catalysts ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 71% | Activity: 72% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Catalysis-driven Decarbonization:** Emerging catalysts that enable lower-temperature, higher-selectivity reactions create possibilities for replacing carbon-intensive process steps in large-scale chemical and fuel production. - **Modular Biocatalyst Platforms:** Scalable, modular enzyme and biocatalyst systems promise plug-and-play integration with existing plants to convert diverse biomass feedstocks into chemicals and fuels. - **Waste-to-fuel Conversion:** Advanced thermochemical and catalytic processes that transform agricultural and municipal waste into hydrogen, biofuels, and syngas offer routes to decouple fuel supply from fossil feedstocks. ### Sectors Adopting This - **Chemical Manufacturing:** Integration of multifunctional catalysts could enable on-site, lower-emission synthesis pathways for commodity chemicals, shifting value chains toward distributed production. - **Energy and Utilities:** Pilot-ready catalytic processes for low-carbon gases and fuels present opportunities to retrofit existing refineries and gas plants to meet decarbonization targets. - **Waste Management and Recycling:** Conversion technologies that upgrade organic waste streams into marketable fuels or chemical intermediates could transform waste facilities into revenue-generating feedstock hubs. ## Related on Trend Hunter - [Global Social Impact Initiatives](https://www.trendhunter.com/trends/catalyst-program.md) - [Large-Scale Green Steel Projects](https://www.trendhunter.com/trends/stegra-plant.md) - [Industrial 3D-Printed Catalysts](https://www.trendhunter.com/trends/xd-production-plant.md) - [Carbon-Tracking Automation Tools](https://www.trendhunter.com/trends/codegig-carbon.md) - [Centralized Port Innovation Centers](https://www.trendhunter.com/trends/blue-economy1.md) - [Microbial Molecule Discovery Platforms](https://www.trendhunter.com/trends/generare.md) - [Aerospace Startup Programs](https://www.trendhunter.com/trends/startup-program.md) - [Regional Innovation Funds](https://www.trendhunter.com/trends/innovation-fund.md) - [Climate Tech Academies](https://www.trendhunter.com/trends/climestart.md)