# Co-Star Campaigns Scarlett Johansson Follows Penelope Cruz in 'Mango' Ads By Rachel | Published 2009-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Scarlett-johansson-mango References: [gossipgirls](http://www.gossipgirls.com/scarlett-johansson/scarlett-johansson-fronts-new-mango-campaign-316744) & [mango](http://www.mango.com) “Vicky Christina Barcelona” co-stars Penelope Cruz and Scarlett Johansson have decided to share more than just the big screen, with Scarlett Johansson signing on to pose for the [new “Mango” advertisements](https://www.trendhunter.com/trends/uniqlo-global-brand-ambassador). Penelope Cruz was the [former face of the brand](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett), but has handed over the torch to new “Mango” face Scarlett Johansson. Now if the brand can just get the two to do some ads together, it will seriously be unstoppable. What man can resist Scarlett Johannson and Penelope Cruz in one place? I think a [co-star photo shoot](https://www.trendhunter.com/trends/star-studded) is in order. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 51% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Endorsements:** Opportunity for brands to leverage the popularity and influence of celebrities in their advertising campaigns. - **Brand Ambassadorship:** Brands can tap into the power of celebrity brand ambassadors to enhance their image and reach a wider audience. - **Collaborative Advertising:** The potential for brands to create compelling advertisements featuring multiple celebrities, amplifying their brand message and attracting more attention. ### Sectors Adopting This - **Fashion:** Fashion brands can benefit from celebrity endorsements and brand ambassadorship to increase brand visibility and appeal to their target audience. - **Cosmetics:** Cosmetic brands can capitalize on celebrity endorsements and collaborative advertising to promote their products and connect with consumers. - **Entertainment:** Entertainment brands can explore partnerships with celebrities to create engaging and memorable marketing campaigns, further enhancing their brand's reputation. ## Related on Trend Hunter - [Celebrity Sister Capsule Collections](https://www.trendhunter.com/trends/geox.md) - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Celebrity Brand Ambassadorships](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md)