# Salicylic Scalp Scrubs This Inkey List Scalp Scrub Applies Salicylic Acid for Hair By Laura McQuarrie | Published 2021-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Salicylic-acid-for-hair References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products/234555) & [theinkeylist](https://www.theinkeylist.com/products/salicyclic-acid-exfoliating-scalp-treatment) Salicylic acid's skin-renewing properties and its ability to enhance the skin's tone and texture make it a popular ingredient in skincare, and one of the newest releases from [The Inkey List](https://www.trendhunter.com/trends/retinoid-collection) introduces salicylic acid for hair. The Salicylic Acid Exfoliating Scalp Scrub harnesses the power of the chemical exfoliant to address flaking, dandruff and the removal of built-up product. Overall, the product helps to support and balance the microbiome of the scalp for a healthier head of hair. Unlike many manual [scalp scrubs](https://www.trendhunter.com/trends/scalp-detox-scrub), this one is best used as a pre-shampoo treatment on a wet or dry scalp. While The Inkey List has its own Salicylic Acid Toner as part of its skincare range, this new hair-specific product speaks to the [skinification of haircare](https://www.trendhunter.com/trends/seens-haircare). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 91% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Skinification of Haircare:** As more companies introduce products that incorporate ingredients traditionally used in skincare into haircare, there is an opportunity for disruptive innovation in the hybrid beauty space. - **Microbiome-focused Products:** As consumers become more aware of the importance of the microbiome in both skincare and haircare, there is an opportunity for creative formulations that address the balance of the scalp's microbiome. - **Chemical Exfoliants in Haircare:** As the use of chemical exfoliants becomes more common in skincare, incorporating these ingredients into haircare products can lead to new offerings that address concerns such as flaking and product build-up. ### Industries Being Reshaped - **Beauty and Personal Care:** As more companies focus on the skinification of haircare, there is an opportunity for disruptors to create hybrid beauty products that address both skin and hair needs. - **Natural and Organic Products:** As consumers continue to seek out sustainable and non-toxic options in personal care products, there is an opportunity for companies to develop natural and organic products that incorporate microbiome-focused formulations. - **Salon and Professional Haircare:** As chemical exfoliants become more popular in haircare, there is an opportunity for professional haircare brands to develop in-salon treatments that address scalp health and target specific concerns. ## Related on Trend Hunter - [Dandruff Reducing Shampoos](https://www.trendhunter.com/trends/verbs-dandruff-shampoo.md) - [Dandruff Relief Haircare Systems](https://www.trendhunter.com/trends/dandruff-relief.md) - [Scalp-Refreshing Haircare Products](https://www.trendhunter.com/trends/malibu-c-scalp-scrub.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md) - [Multi-Use Exfoliating Powders](https://www.trendhunter.com/trends/boscia-1.md) - [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md)