# Multi-Tasking Eye Care Products SWISS LINE Debuted Three New Eye Care Products By Grace Mahas | Published 2020-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/SWISS-LINE References: [swissline-cosmetics](https://www.swissline-cosmetics.com/en/?g) Swissline — the luxury, anti-aging Swiss skincare brand — recently expanded its portfolio with the introduction of three new [eye care products](https://www.trendhunter.com/trends/allinone-eye-cream) including the MAGIC EYE MASK, the LUXE-LIFT EYE CREAM, and the BRIGHTENING EYE VEIL. The MAGIC EYE MASK boasts a blue-ish off-white shade and fights wrinkles, puffiness, and dark circles. It's formulated with a powerful blend of ingredients such as Hyaluronic acid, Niacinamide, an Oligo-Mineral Complex, and an enzyme-probiotics complex. The LUXE-LIFT EYE CREAM, on the other hand, improves skin density to reduce [fine line and wrinkles](https://www.trendhunter.com/trends/the-eyelift-concentrate) while providing immediate comfort. Lastly, the multi-tasking RIGHTENING EYE VEIL offers a UVA/UVB broad-spectrum protection and is filled with antioxidants, anti-inflammatories, and brighteners to prevent future pigmentation. Image Credit: Cell Shock ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 17% | Activity: 12% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-tasking Eye Care Products:** The introduction of multi-tasking eye care products presents an opportunity for disruption in the skincare industry by addressing multiple concerns in one product. - **Luxury Anti-aging Skincare:** Expanding the portfolio of luxury, anti-aging skincare products opens up opportunities for innovation and customization in the beauty industry. - **Advanced Eye Care Formulations:** The development of advanced eye care formulations with powerful ingredients presents disruptive innovation opportunities to combat specific eye concerns effectively. ### Industries Being Reshaped - **Skincare:** The skincare industry can leverage the introduction of multi-tasking eye care products to provide comprehensive solutions that cater to different customer needs in a single product. - **Beauty:** The expansion of luxury, anti-aging skincare products creates disruptive innovation opportunities for the beauty industry to target affluent consumers seeking effective and high-end solutions. - **Cosmetics:** Incorporating advanced eye care formulations into cosmetics presents disruption opportunities for the cosmetics industry to offer products that not only enhance beauty but also provide skincare benefits. ## Related on Trend Hunter - [Multi-Benefit Eye Treatments](https://www.trendhunter.com/trends/instant-bright-eye.md) - [Luxurious Rejuvenating Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream1.md) - [Eye Care Products](https://www.trendhunter.com/trends/byomas-undereye-solutions.md) - [Next-Generation Lifting Eye Creams](https://www.trendhunter.com/trends/ultime-eyes.md) - [Eye Care Duos](https://www.trendhunter.com/trends/depuff-eye-gel.md) - [Overnight Eye Masks](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening.md) - [Revitalizing Eye Cream Formulas](https://www.trendhunter.com/trends/the-rich-eye-cream.md) - [Next-Gen Eye Treatments](https://www.trendhunter.com/trends/advanced-night-repair-eye.md) - [High-Performance Eye Treatments](https://www.trendhunter.com/trends/the-eyelift-concentrate.md)