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# Online Celeb Stalking
Rogers Revolution Lets Joshua Jackson Fans Find Him For a Day

By Rachel | Published 2009-05-30 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/Rogers-Revolution-Joshua-Jackson
References: [rogersrevolution](http://rogersrevolution.com/)

Rogers Revolution is making it a little less creepy to follow celebrities around. On Monday, June 1st the company is hosting an [online tracking of Joshua Jackson](https://www.trendhunter.com/trends/chipotle-8), in connection with the launch of their first [android-powered cell phone](https://www.trendhunter.com/trends/razr-plus-1).

Rogers Revolution is going to be posting tips to find Joshua Jackson, and anyone who does gets the chance to [win prizes](https://www.trendhunter.com/trends/hot-seats). Suddenly being a celeb stalker is a little less creepy and a little more worth while. Prizes and a cute celeb? Yes please!

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 44% | Activity: 3% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Online Celebrity Tracking:** Online tracking of celebrities, as part of a marketing campaign, can be a successful strategy in engaging fans and gaining buzz.
- **Gamification of Celebrity Culture:** Gamifying celebrity culture can make the experience of following a celebrity more interactive and fun for fans.
- **Social Media Driven Marketing Campaigns:** Social media driven marketing campaigns can be leveraged to focus attention on new product launches.

### Industries Being Reshaped

- **Telecommunications:** Telecommunications companies can leverage celebrity culture to create buzz around new products.
- **Marketing and Advertising:** Marketing and advertising companies can utilize gamification to create immersive experiences which engage customers.
- **Entertainment:** Entertainment companies can leverage the engagement potentials of gamification and social media to promote new TV shows and movies.

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