# Dashing Eggplant-Toned Tuxedos The Roberto Cavalli Spring/Summer Menswear Campaign is Bold By Jana Pijak | Published 2012-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Roberto-Cavalli-SpringSummer-2012 References: [thefashionisto](http://thefashionisto.com/jon-kortajarena-by-steven-meisel-for-roberto-cavalli-springsummer-2012-campaign/) & [malemodelscene.net](http://www.malemodelscene.net/wilhelmina-models/jon-kortajarena-roberto-cavalli-ss12/) Model Jon Kortajarena stars in the Roberto Cavalli Spring/Summer 2012 Menswear campaign that features a modern take on timeless classics. The [stunning portrait series](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), captured by the legendary Steven Meisel, proves memorable with its dynamic display of color and impeccable tailoring. The shoot showcases structured silhouettes that are fearless and fashion-forward, fusing classic cuts with a youthful flair that is eye-catching and synonymous with the brand's aesthetic. The Roberto Cavalli Spring/Summer 2012 Menswear campaign is fearless and bold, putting emphasis on the vibrant hues of an upcoming fashion season. This sharply dressed advertorial demonstrates undeniable quality and craftsmanship, exuding [luxury and status](https://www.trendhunter.com/trends/luxury-menswear-campaign). A new take on [classic menswear looks](https://www.trendhunter.com/trends/soft-touch-by-bugatchi), the delightfully dapper Roberto Cavalli Spring/Summer 2012 Menswear campaign proves desirable for any fashion-conscious lad looking to make a statement. Image Credit: Roberto Cavalli ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Dynamic Color:** There is an opportunity for disruptive innovation in the fashion industry by incorporating vibrant hues into classic menswear looks. - **Youthful Flair:** Fashion brands can revolutionize the menswear market by infusing classic cuts with a youthful and eye-catching aesthetic. - **Fashion-forward Tailoring:** Innovative tailoring techniques and structures can disrupt the traditional menswear industry and offer unique and bold style options. ### Sectors Adopting This - **Fashion:** The fashion industry can explore innovative designs and concepts to tap into the growing demand for dynamic and fashion-forward menswear. - **Luxury Goods:** Luxury brands can leverage vibrant color palettes and impeccable tailoring to create high-end menswear collections that stand out in the market. - **Advertising and Marketing:** Brands can employ bold and visually striking campaigns to capture the attention of fashion-conscious consumers and promote their unique menswear offerings. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md)