# $20,000 Kisses Robert Pattinson Creates Bidding War at amfAR Benefit By Rachel | Published 2009-05-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/Robert-pattinson-amfAR References: [ecorazzi](http://www.ecorazzi.com/2009/05/22/how-much-are-robert-pattinsons-kisses-worth-20k-each/) & [amfar.org](http://www.amfar.org/) The people at amfAR must have known Robert Pattinson would be a good man to have working for them, but I bet they were even surprised when a meet-and-greet and a [kiss on the cheek](https://www.trendhunter.com/trends/vamp-lipstick) sold for $20,000 at last night's “[Cinema Against AIDS fund](https://www.trendhunter.com/trends/rescues-ros)” gala. Two women were fighting over the chance to meet with [‘Twilight’ actor](https://www.trendhunter.com/trends/colourpop-x-twilight) Robert Pattinson, and both eventually paid the 20k--each! Robert Pattinson certainly has star power, and amfAR is loving it! ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 58% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) ## Key Themes ### What's Driving This Trend - **Celebrity Charity Auctions:** Disruptive innovation opportunity to create unique and exclusive auction experiences with popular celebrities to raise funds for charitable organizations. - **Meet-and-greet Experiences:** Disruptive innovation opportunity to create personalized meet-and-greet experiences with celebrities, offering fans a chance to connect on a deeper level. - **Celebrity Brand Partnerships:** Disruptive innovation opportunity for brands to collaborate with celebrities for philanthropic initiatives, leveraging their star power to attract attention and raise funds. ### Who This Affects Most - **Nonprofit Fundraising:** Disruptive innovation opportunity to revolutionize the way nonprofits raise funds by tapping into the celebrity culture and creating exclusive experiences for donors. - **Event Management:** Disruptive innovation opportunity for event management companies to create unique and memorable experiences by integrating celebrities into their offerings, attracting high-profile attendees and sponsors. - **Celebrity Marketing:** Disruptive innovation opportunity for brands to leverage celebrity partnerships to maximize brand exposure and support philanthropic causes, boosting their reputation and customer loyalty. ## Related on Trend Hunter - [Philanthropic High-Value Charity Auctions](https://www.trendhunter.com/trends/highvalue-charity-auction.md) - [Vampire Film Makeup Lines](https://www.trendhunter.com/trends/colourpops-twilight-makeup.md) - [Charitable Low-Cost Art Raffles](https://www.trendhunter.com/trends/1-picasso-for-100-euros.md) - [Romantic Restaurant Booth Takeovers](https://www.trendhunter.com/trends/vaseline-x-red-lobster-kissing-booth.md) - [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md) - [Actor-Backed Rosé Champagnes](https://www.trendhunter.com/trends/fleur-de-miraval-ros-champagne.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Luxurious Valentine's Caviar Collections](https://www.trendhunter.com/trends/valentines-caviar-collections.md)