# Women as Pieces of Meat Urging Men to Speak Out on Domestic Abuse By Ayman | Published 2009-05-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/Rhode-Island-Coalition-Against-Domestic References: [adsoftheworld](http://adsoftheworld.com/media/print/rhode_island_coalition_against_domestic_violence_piece_of_meat) These [PSA ads](https://www.trendhunter.com/trends/aid-to-cart) by [Rhode Island Coalition Against Domestic Violence](https://www.trendhunter.com/trends/heinz-phone-case) urge men to speak out about this important social issue. Images of pieces of meat and a punching bag dressed as a woman are coupled with the copy, “It’s not acceptable to treat a woman like one. Most men agree, but few speak out. Please, be heard. A man’s voice is an effective way to change [demeaning societal attitudes towards women](https://www.trendhunter.com/trends/the-durex-blocker).” The ads were created by Bilinki & Groggins, Providence, USA with photography by Michael Indresano, art direction by Tim Needham, copy by Kevin Acciaioli, and creative direction by Kevin Acciaioli and Tim Needham. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **PSA Advertising Campaigns:** Disruptive innovation opportunity: Create more impactful and thought-provoking PSA campaigns to raise awareness about social issues. - **Male Advocacy for Domestic Abuse:** Disruptive innovation opportunity: Develop platforms or initiatives that encourage men to actively speak out and take action against domestic abuse. - **Changing Societal Attitudes Towards Women:** Disruptive innovation opportunity: Implement educational programs and awareness campaigns to challenge and transform demeaning attitudes towards women. ### Industries Being Reshaped - **Advertising and Marketing:** Disruptive innovation opportunity: Integrate innovative techniques and mediums into advertising and marketing campaigns to engage target audiences effectively. - **Nonprofit and Social Service Organizations:** Disruptive innovation opportunity: Utilize technology and digital platforms to amplify the impact and reach of advocacy efforts for social issues like domestic abuse. - **Education and Awareness Programs:** Disruptive innovation opportunity: Create online platforms and interactive tools to educate and raise awareness about gender equality and the importance of empowering women. ## Related on Trend Hunter - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md)