# Retro Retail Fashion Classic Styles With Longevity Rule for Summer and Winter By Geebee Micro | Published 2009-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/Retail-Retro-Classic-Sales References: [trendstoday.today](http://trendstoday.today.com/2009/03/29/summer-fashion-goes-retro-this-year-especially-1970s/) & [google](http://www.google.com/hostednews/ap/slideshow/ALeqM5jg-wF2rqnisK0zQqOFWlCFTE7MHAD977QB980?index=2) Summer fashion is heavily influenced by the 1970s this year, and lots of color and flowers will be part of everyone's wardrobe, encircling the hippie style of the period. Rather than of-the-moment fashions, retailers are opting to stock their stores with [styles that are likely to last](https://www.trendhunter.com/trends/long-lasting-clothing). Similarly, retail jewelry stores are also looking at [classic styles and keepsakes](https://www.trendhunter.com/trends/heritageinspired-highend-jewelry) to attract consumers looking for lasting value and longevity. **Implications** - Retro fashions continue to rise in popularity as consumers cannot get enough of this reversion to decades past. Not only is retro fashion popular within the fashion world, but technological innovations are also favoring a reversion to traditional designs. Businesses should consider how they can embrace the retro era in their own way. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 20% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Rise of Retro Fashion:** Businesses can capitalize on demand for retro fashion by offering vintage-inspired clothing and accessories. - **Focus on Classic Styles:** Retailers can shift their focus towards classic fashion styles that are likely to have longevity. - **Traditional Jewelry Making:** Jewelry businesses can innovate by incorporating traditional jewelry making techniques into their modern designs. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can attract customers looking for vintage and classic styles by offering a wide range of retro and timeless designs. - **Jewelry Retail:** Jewelry retailers can focus on classic jewelry styles and keepsakes to attract customers looking for lasting value and longevity. - **Textile and Fabric Production:** Textile and fabric producers can embrace the return of retro fashion by incorporating vintage fabrics and designs into their collections. ## Related on Trend Hunter - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Timeless Easy-Care Clothing](https://www.trendhunter.com/trends/long-lasting-clothing.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Timeless Nature-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/pandora-unveils.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md)