# Fibre-Based Gifts DS Smith Launches 100% Recyclable Pack For Geefeenboompje.nl By Adam Harrie | Written with AI assistance | Published 2026-06-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/Recyclable-Pack References: [packagingeurope](https://packagingeurope.com/news/ds-smith-creates-100-recyclable-pack-for-tree-gifting-company/14395.article)  [DS Smith](https://www.trendhunter.com/trends/goodrays) introduced a new fibre-based corrugated cardboard packaging solution for Dutch tree-gifting brand Geefeenboompje.nl, featuring a [100% recyclable design](https://www.trendhunter.com/trends/vincicoat-plus-v) with die-cut air holes to improve aeration for live trees during transit. The updated packaging also offers enhanced branding opportunities, allowing companies to add logos, personalized messages or an optional paper-based sleeve. Developed for Geefeenboompje.nl's range of tree gift products, the redesigned pack improves both product presentation and packing efficiency. DS Smith said the solution streamlines handling and supports a more efficient supply chain while reducing storage and labour requirements compared with the previous design. For consumers, the packaging provides a more sustainable way to send living tree gifts while helping protect plants during delivery. The launch reflects the growing use of [fibre-based packaging](https://www.trendhunter.com/trends/valmet-d-fiber) to replace less sustainable formats while improving logistics and the customer experience. Image Credit: Shutterstock/Karolis Kavolelis ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 69% | Activity: 71% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Living Gift Logistics:** Temperature- and airflow-conscious shipping formats create new potential for e-commerce models centered on plants, trees and other perishable living products. - **Recyclable Fibre Packaging:** Fully recyclable corrugated designs signal a shift away from mixed-material packaging while supporting lower-waste distribution and simplified end-of-life processing. - **Branded Sustainable Unboxing:** Personalized paper-based sleeves and printed messaging transform eco-friendly packaging into a premium customer experience for corporate and consumer gifting. ### Industries Being Reshaped - **Packaging:** Fibre-based structural innovation is reshaping packaging as a performance category that combines protection, recyclability, branding and supply chain efficiency. - **E-commerce Gifting:** Sustainable formats for shipped gifts expand differentiation opportunities for online retailers seeking memorable, responsible and customizable delivery experiences. - **Horticulture:** Specialized transit packaging for live trees and plants strengthens the connection between nursery products, digital commerce and climate-conscious consumer demand. ## Related on Trend Hunter - [Fiber-Based Packaging Partnerships](https://www.trendhunter.com/trends/fiberbased-packaging.md) - [Wood Fiber Fruit Packaging](https://www.trendhunter.com/trends/mets-spring-muoto-punnet-products.md) - [Collaborative Fiber-Based Food Trays](https://www.trendhunter.com/trends/fiberbased-food-tray.md) - [Moulded Fibre Transport Containers](https://www.trendhunter.com/trends/fiber-box.md) - [Fibre-Based Chassis Packaging Solutions](https://www.trendhunter.com/trends/fibre-chassis-packaging.md) - [Non-Wood Fibre Packaging](https://www.trendhunter.com/trends/Moulded-Fibre-Packaging-Material.md) - [Respiration Control Packaging Films](https://www.trendhunter.com/trends/recyclable-film-packaging.md) - [Reusable Cardboard Buckets](https://www.trendhunter.com/trends/royal-flora-holland.md) - [Fiber-Based Packaging Partnerships](https://www.trendhunter.com/trends/upm-and-felix-schoeller.md)