# Beer-Branded Footwear Pro-Keds Royal CVO Sneakers Receive a Pabst Blue Ribbon Makeover By Jamie Danielle Munro | Published 2011-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Pro-Keds References: [highsnobiety](http://www.highsnobiety.com/news/2011/04/15/pabst-blue-ribbon-x-pro-keds-royal-cvo/) & [keds](http://www.keds.com/store/SiteController/kedspro/home) The PRO-Keds footwear business is teaming up with iconic American beer brand [Pabst](https://www.trendhunter.com/trends/pabst-the-place) Blue label to create a limited edition line of CVO sneakers. This combo is one way to enjoy Pabst while keeping your sobriety. The navy-blue canvas sneakers are fitted with various Pabst branding to energize the conventionally minimalist PRO-Keds design. The well-known Pabst brand appears on both the tongue and inside of the shoe to spice things up. Unfortunately, these [limited edition co-branding kicks](https://www.trendhunter.com/trends/sapporo-beer-black-label-x-general-scale) were produced for promotional use only and will not be sold at retail stores. If you’re feeling thirsty and have a craving for shopping but are low on cash, take a browse through the Pro-Keds photo collection. Image consumption is the next best thing. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 62% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Branded-footwear:** Collaborations between popular brands to create limited edition and branded shoes for promotion. - **Iconic-branding:** Integration of iconic branding in products to give an energetic look. - **Promotional-merchandise:** Making limited edition products for promotional use only. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to offer new collaborations to attract customers. - **Beverage:** Collaborations between beverage companies and fashion brands for promotional use. - **Marketing and Advertising:** Designing promotional products to create an energetic and lively image of a product. ## Related on Trend Hunter - [Collaborative Work Boots](https://www.trendhunter.com/trends/timberland-pro-x-pabst-blue-ribbon.md) - [Boat Shoe Beer Holders](https://www.trendhunter.com/trends/natty-light-sperry.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Retro Indoor Sneakers](https://www.trendhunter.com/trends/king-indoor.md) - [Bold Beer-Flavored Cheeses](https://www.trendhunter.com/trends/beer-flavored-cheese.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md) - [Collaboration Snack-Inspired Slides](https://www.trendhunter.com/trends/ground-up-and-pepsico.md) - [Free Beer-Branded Clogs](https://www.trendhunter.com/trends/crocs-and-busch-light.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md)