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# Controversial Bible Figurines
Playmobil Gets Furious With Creative Story-Telling Pastor

By Geebee Micro | Published 2009-04-01 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/Playmobil-Toy-Figures-Bible-Characters
References: [telegraph](http://www.telegraph.co.uk/news/worldnews/europe/germany/5090247/German-pastor-ordered-to-dismantle-Playmobil-biblical-scenes.html)

In a somewhat odd response to a German pastor using [Playmobil characters](https://www.trendhunter.com/trends/grogu) to tell Bible stories, Playmobil, the largest German toy company, sent lawyers after the pastor telling him he couldn’t change the appearance of the figures, asserting it was a violation of copyright.

Anyone that has been part of the marketing industry knows this isn't exactly a smart move, especially in the toy industry, where children have always been known to take [figures and toys to adapt them](https://www.trendhunter.com/trends/thrilljoy-pix) in all sorts of creative ways. It’s even encouraged by smart company executives.

The company should have been glad to get the free publicity and just let the situation slide.

Think photoshop in the physical world, and you get the idea of the stupidity of attempting to control the way people use your product.

This is the fun of getting products like this. Think of a Harley Davidson that couldn’t be customized the way you wanted it. No one would buy one, as that’s what makes the brand so great.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 67% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Customization of Products:** By allowing consumers to adapt and personalize products, companies can tap into creative storytelling and generate brand loyalty.
- **User-generated Content in Marketing:** Encouraging users to creatively engage with products can lead to free publicity and increased brand awareness.
- **Creative Adaptation in Toy Industry:** Toymakers should embrace and encourage children to use their toys in innovative ways to foster imagination and play.

### Where This Applies

- **Toy Manufacturing:** Toy companies should reconsider strict control over their products to allow children to explore creative storytelling and play.
- **Consumer Products:** Companies in various sectors should explore customization options to engage customers and foster brand loyalty.
- **Marketing and Advertising:** Marketers should leverage user-generated content and creative adaptations to generate free publicity and increase brand awareness.

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