# Artisanal Dog Foods This Pet Chow Pairs Aging Dog Imagery With Signature Products By Ady Floyd | Published 2015-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Pet-Chow References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/carnilove-concept.html) & [moontroops](http://www.moontroops.com/) Design agency 'Moon Troops' created these [artisanal dog food packages](https://www.trendhunter.com/trends/ancestral-natural-pet-food) to promote a new collection of pet chow. The packages feature gorgeous illustrations of aged dogs that are used to differentiate the [age-specific pet food products](https://www.trendhunter.com/trends/functional-kibble-for-dogs) within the range. [VAFO](https://www.trendhunter.com/trends/vafo-group) Farma SRO is one of the largest European pet food producers and this unique packaging sets it apart from competitive brands. Each savage dog image features a scenic backdrop with jutting mountains and vast rivers. By incorporating small yet significant touches into the background, this packaging creates a cohesive image that resembles artwork as opposed to a traditional pet chow package. The goal for this brand identity is for consumers to focus on the canine age groups that each pet food pack is made for. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisanal Pet Food Packaging:** Opportunity to create unique, visually appealing packaging that stands out from competitors. - **Age-specific Pet Food:** Opportunity to cater to specific age groups of pets with specialized pet food products. - **Creating Artistic Brand Identity:** Opportunity to use artistic illustrations and scenic backdrops to differentiate the brand and create a cohesive image. ### Sectors Adopting This - **Pet Food Packaging:** Opportunity for packaging companies to create customized and visually striking packaging for pet food products. - **Pet Food Producers:** Opportunity for pet food producers to develop age-specific pet food products to cater to different age groups of pets. - **Design Agencies:** Opportunity for design agencies to help pet food brands create unique brand identities through artistic illustrations and packaging design. ## Related on Trend Hunter - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Gut-Friendly Dog Stews](https://www.trendhunter.com/trends/bundle-x-joy-walmart.md) - [Diner-Style Dog Meals](https://www.trendhunter.com/trends/diner-cans.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Outdoor-Specific Canine Foods](https://www.trendhunter.com/trends/field-stream-pet-food.md) - [Plant-Powered Senior Dog Foods](https://www.trendhunter.com/trends/senior-dog-food.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)